Director - Client Servicing

Director - Client Servicing

Responsibilities:

- Building and maintaining relationships with clients and guiding teams towards the achievement of client objectives

- Aware and in pursuit of opportunities for account growth with existing clients

- Expertise in SEM, PPC, Social Ads, Programmatic Advertising, and retargeting

- Hands-on experience with planning, executing, and optimizing campaigns, analyzing data, and reporting campaign performance to clients

- Knowledge of web analytics tools such as Google Analytics, Adobe Analytics, and Hotjar

- Build teams, think strategically and develop successful client-agency relationships

- Establish rapport and maintain long-term relationships with client and internal teams

- Implement Internet Marketing best practices that result in customer acquisition, retention and growth

- Supervise Operations of Multiple Projects

- Responsible for all client communications, conflict resolution, and compliance on client deliverable

- Work collaboratively with the planning and creative teams to develop and execute digital strategies to create effective digital strategies

- Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations

- Manage program execution and financial performance while ensuring that overall strategy is sound and on point

- Ensure tactical alignment with stated goals, objectives and strategy

- Prioritize & set expectations on key deliverables

- Effectively manage projects to deliver on Cost, Quality, and Timing targets

- Compile and analyze search data and metrics and make decisions regarding campaign direction

- The incumbent should have the ability to compile and analyze search data and metrics and make decisions regarding campaign direction

- He should be able to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities

- Maintain schedule performance index and cost performance index

- Analyzing social media insights to guide future social media campaigns

Team Management:

- Should have the ability to effectively and efficiently manage a large team

- Ensure minimal attrition

- Conduct regular meetings and ensure seamless execution

- Provide thorough training to the team members; mentor and guide them on regular basis

- Create strong back-ups within the department

Desired Candidate Profile:

- Deep Understanding of Technology Behind Search Engine Marketing, Google Analytics Guidelines, Search Friendly Websites, Google Penalties & Recovery and Photo shop

- Ability to specify technical changes to technical/development teams

- Strong Knowledge of HTML & CMS Panels likes Word Press; knowledge of PHP, Dream weaver, Filezila will be added advantage.

- Expertise with Excel Reporting (Filters, Vlookup, Calculation Formulas, Pivot, Graph, Chart)

- Well Versed with web analytics and presentation tools

- Excellent written and oral communication skills