Director, Brand & Creative

Position Summary

Natera is seeking an experienced, strategic, and highly collaborative Director of Brand & Creative to lead the evolution of our corporate and product brands as we continue to grow globally.

This leader will be responsible for defining and stewarding Natera's visual identity and creative standards while ensuring consistency across every audience, channel, and business unit. They will lead the development of scalable brand systems, oversee creative execution across digital and print, and build the processes, partnerships, and capabilities needed to support a rapidly expanding organization.

The ideal candidate combines exceptional creative judgment with strong operational leadership. They know how to elevate a brand while managing high-volume creative production, balancing strategic initiatives with day-to-day execution. Experience leading both internal creative teams and external agencies is essential.

This role will report to the SVP, Marketing & Patient Experience.

Key Responsibilities

Brand Leadership

●      Own the evolution and governance of Natera's corporate and product brand identities.

●      Develop and maintain comprehensive brand guidelines that enable consistent execution across all customer touchpoints.

●      Ensure a cohesive visual identity across healthcare providers, patients, biopharma partners, investors, prospective employees, and other stakeholders.

●      Partner with executive leadership and cross-functional teams to translate business strategy into compelling brand experiences.

●      Evaluate opportunities to evolve the brand while preserving consistency and recognition.

Creative Strategy & Execution

●      Lead creative development across marketing campaigns, product launches, digital experiences, sales materials, events, advertising, social media, presentations, video, and other communications.

●      Provide creative direction that raises the quality and effectiveness of all branded materials.

●      Balance long-term brand initiatives with fast-paced business needs across multiple commercial and corporate functions.

●      Ensure creative work is aligned with marketing objectives, customer insights, and business priorities.

Creative Operations

●      Build scalable creative processes that improve quality, efficiency, and speed.

●      Establish workflows, templates, asset management practices, and production standards that support growth.

●      Prioritize creative resources across multiple business units and stakeholders.

●      Develop metrics and reporting to measure creative performance, efficiency, and business impact.

Team Leadership

●      Lead and mentor internal designers and creative professionals.

●      Manage external creative agencies, freelancers, production partners, photographers, illustrators, and other vendors.

●      Determine the optimal mix of internal capabilities and agency support based on business priorities.

●      Foster a culture of creativity, collaboration, accountability, and continuous improvement.

Cross-Functional Partnership

●      Partner closely with Product Marketing, Corporate Communications, Digital Marketing, Demand Generation, Medical Affairs, Commercial, HR, Investor Relations, and Executive Leadership.

●      Collaborate with Legal, Regulatory, Medical, and Compliance teams to ensure materials meet applicable review requirements while maintaining creative excellence.

●      Serve as the organization's brand steward, helping teams make decisions that strengthen consistency across all communications.

Qualifications

Required

●      Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field.

●      10+ years of progressive experience in brand management, creative leadership, or creative direction.

●      Experience leading creative teams in a high-growth organization.

●      Strong portfolio demonstrating excellence across digital, print, brand identity, and integrated marketing campaigns.

●      Experience developing and managing enterprise brand guidelines and visual identity systems.

●      Experience managing creative agencies and external production partners.

●      Exceptional communication, presentation, and stakeholder management skills.

●      Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

Preferred

●      Healthcare, biotechnology, diagnostics, pharmaceutical, or life sciences experience.

●      Experience supporting multiple brands, product portfolios, or business units.

●      Experience with Adobe Creative Cloud and Figma.

●      Familiarity with digital asset management systems and creative workflow tools.

●      Experience collaborating with digital product, UX/UI, and web development teams.

●      Knowledge of AI-powered creative tools and emerging technologies that improve creative workflows.

Success in This Role

Within the first year, this leader will:

●      Strengthen and modernize Natera's brand guidelines and creative standards.

●      Build scalable creative processes that improve speed, consistency, and quality.

●      Elevate the creative quality of marketing across every business unit.

●      Develop strong partnerships across Marketing, Commercial, Medical, Communications, and Executive Leadership.

●      Optimize the balance between internal creative resources and agency partners to maximize efficiency and impact.

●      Help ensure every interaction with the Natera brand reflects a consistent, high-quality experience across audiences and channels.

  The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. Remote USA $148,600 — $185,700 USD

Compensation & Total Rewards 

This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of  hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.

This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:

Annual performance incentive bonus

Long-term equity awards

Comprehensive health benefits (medical, dental, vision)

401(k) with company match

Generous paid time off and company holidays

Additional wellness and work-life benefits

Compensation Range $197,300 — $246,700 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com .

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @ natera.com  email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:

• BBB announcement on job scams  
• FBI Cyber Crime resource page