Director, Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Acquisition based in United States.

The Director, Acquisition will lead the strategy and growth of Meta and TikTok as key paid social acquisition channels. This role sits at the intersection of performance marketing, creative strategy, analytics, and customer economics. You will own large-scale media investments, guiding agency partners and media buyers toward efficient and sustainable growth. A major focus will be building rapid, data-driven creative feedback loops that continually improve performance and combat ad fatigue. You will partner closely with Retention, Analytics, and Creative teams to align acquisition strategies with high-LTV customer cohorts. The role requires deep expertise in paid social, attribution, and DTC/CPG economics, combined with a strong builder's mindset. This is a high-visibility, high-accountability opportunity within a fast-growing, remote-first environment where your decisions can directly shape business growth.

Accountabilities:: Own the strategy, execution, testing, and scaling roadmap for Meta and TikTok paid social programs, with responsibility for driving significant daily acquisition volume while maintaining profitable performance.

Partner with external agencies and media buyers to architect campaign structures, account setups, bidding strategies, testing frameworks, and optimization processes.

Direct agency performance and ensure media investments are aligned with acquisition targets, efficiency goals, and broader growth priorities.

Build a high-velocity creative testing engine by connecting media performance data with internal and external creative teams to identify winning hooks, formats, scripts, angles, and calls-to-action.

Develop strategies to mitigate ad fatigue through continuous testing and iteration, including influencer whitelisting and TikTok Spark Ads.

Monitor and report on key acquisition metrics, including new and winback customers, CAC, blended Marketing Efficiency Ratio (MER), and ROAS across Meta and TikTok.

Partner with Retention and other growth teams to align acquisition strategies with high-value customer segments and Customer Lifetime Value (LTV) objectives.

Apply MTA, MMM, post-purchase survey insights, and other attribution methodologies to evaluate channel performance and establish ambitious but data-grounded return targets.

Translate complex performance and customer data into actionable recommendations that improve media efficiency, creative performance, and overall acquisition economics.

Collaborate with creative, analytics, retention, agency, and media teams to ensure acquisition strategy remains aligned with broader commercial objectives.

Requirements:

6–10+ years of experience in performance marketing, paid social, or acquisition marketing, ideally within high-growth environments.

Demonstrated success scaling paid social investment to multi-million-dollar monthly budgets for a high-growth DTC, e-commerce, subscription, or CPG brand.

Deep technical expertise with Meta Ads Manager and TikTok Ads Manager, including campaign architecture, bidding, optimization, testing, and scaling.

Strong understanding of MTA, MMM, post-purchase surveys, and other attribution approaches used to evaluate marketing effectiveness.

Deep knowledge of CPG and DTC unit economics, including subscription models, repeat purchasing, customer velocity, CAC, LTV, and profitability.

Experience supporting omnichannel expansion, retail growth, or new product launches is highly desirable.

Strong analytical capabilities, with a proven ability to extract actionable insights from complex performance and customer datasets.

Experience managing and influencing agencies, media buyers, analysts, and creative teams, with the ability to drive accountability through collaboration.

Strong understanding of the relationship between paid media performance, creative development, customer behavior, and long-term business value.

Exceptional communication and stakeholder-management skills, with the ability to translate detailed performance data into clear strategic recommendations.

A proactive, highly accountable, and execution-oriented leadership style suited to a fast-moving, high-growth environment.

Ability to continuously test, learn, adapt, and improve acquisition strategies in response to changing platform dynamics and customer behavior.

Benefits:

Base salary range of $150,000–$180,000 USD , determined based on skills, experience, and role requirements.

Competitive performance-based bonus opportunities.

Stock option allocation for eligible roles.

100% remote working environment, subject to applicable role and location requirements.

Unlimited PTO based on country of residence.

Paid holidays and company-wide reset and reflect days.

Opportunities for in-person team meetups focused on collaboration, team building, and productivity.

Monthly telecommunications stipend for eligible team members to help offset home internet/Wi-Fi costs.

Access to company products and branded merchandise.

Benefits and insurance programs as required by applicable local law.

Collaborative, high-performance culture focused on innovation, accountability, and continuous improvement.

Opportunity to make a direct impact within a rapidly growing health and wellness business.

Work alongside mission-driven, entrepreneurial colleagues in a dynamic global environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1