Director - Acquisition - eCommerce

Company Overview:

Vaibhav Global Limited (VGL) is a vertically integrated digital retailer specializing in fashion jewelry, lifestyle, beauty, and home products.

Headquartered in Jaipur, India, the Group operates proprietary 24x7 TV home shopping channels, including Shop LC in the US and Germany, and TJC & Ideal World in the UK, supported by robust digital platforms such as websites, apps, OTT, and marketplaces.

VGL's in-house manufacturing in India and global sourcing from over 30 countries enable a strong value proposition centered on "Delivering Joy" to customers.

The Group serves customers across the US, UK, Germany, Canada, and Australia, combining commercial growth with an ESG-driven approach.

Its flagship "your purchase feeds..." program has donated over 108 million meals, reflecting a strong commitment to social impact.

About Shop LC:

Shop LC is a vertically integrated, omnichannel jewelry & lifestyle retailer - the US retail arm of Vaibhav Global Ltd.

We reach millions of customers across TV, eCommerce, marketplaces and social, driving ~$100M in annual eCommerce revenue.

Role Overview:

We're looking for a hands-on acquisition leader to own customer acquisition and the acquisition P&L, with Meta and Google as our primary growth engines.

You'll scale new customer acquisition profitably, drive creative and funnel innovation, optimize marketing investment, and build a high-performing acquisition team across the US and India.

Direct experience of profitably acquiring US consumers on Meta and Google is non-negotiable.

Key Responsibilities:

- Own the Acquisition P&L - drive profitable growth through CAC, MER, ROAS, contribution margin, payback & LTV:CAC.

- Lead Meta & Google Growth - own account structure, campaign strategy, budgets, bidding, creative testing & conversion.

- Build the Creative Engine - drive high-volume creative testing, rapid iteration and winning concepts at scale.

- Optimize the Funnel - improve conversion, AOV, repeat purchase, retention and customer LTV.

- Manage Channel Mix - optimize Google, SEO, influencers and emerging channels based on incremental contribution.

- Leverage AI & Analytics - accelerate creative production, personalization, targeting and testing.

- Build the Team - lead acquisition talent across US & India and manage agencies/platform partners.

What You Bring:

- Performance Marketing / Growth Experience - 10+ years in performance marketing / growth, including 4+ years leading teams, with a proven track record scaling US D2C / eCommerce acquisition.

- Meta & Google Spend Experience - $5 - 10M+ Meta & Google spend experience for a US consumer / eCommerce business - with proven, provable profitability.

- Ability to Scale Profitably - Demonstrated ability to scale ad spend aggressively while protecting CAC, margins & LTV.

- Creative Testing Experience - Hands-on experience building high-velocity creative testing engines across Meta and Google.

- Incrementality, Attribution & Analytics - Strong command of incrementality, attribution, MMM, geo testing and analytical rigor - unit economics, cohorts, SQL/BI.

Compensation & Benefits:

A highly attractive package will be assembled for the right candidate - Performance Bonus - Stock Options - Profit Sharing.