Director-Account Based Marketing

Role & responsibilities

We are seeking a highly experienced Account-Based Marketing (ABM) Manager to lead our ABM initiatives from strategy to execution. The successful candidate will develop and implement a comprehensive ABM strategy to target and engage key decision-makers at target accounts, driving sales-qualified leads and revenue growth.

Preferred candidate profile

1) Collaborate with cross-functional teams to develop and implement a comprehensive ABM strategy aligned with business goals.

2) Develop and curate high-quality, account-specific content (e.g., case studies, whitepapers, and webinars) to engage target accounts.

3) Conduct thorough research on target accounts, including company and contact information, pain points, and buying behaviors.

4) Develop and execute email campaigns to engage target accounts, including welcome sequences, alerts, and advocacy programs

5) Track and report on ABM metrics, including engagement rates, conversion rates, and return on investment (ROI)

6) Strong understanding of marketing automation platforms and email marketing best practices.