Digital Strategist - Reporting

Job Summary

We are looking for a Senior Digital Strategy Analytics Professional with strong expertise in reporting, digital insights, experimentation, and business strategy. The role is primarily business and reporting focused (60 70%), with working knowledge of Adobe Launch and Adobe Experience Platform (AEP).

Senior digital strategy and analytics professional responsible for reporting, digital insights, experimentation, and business strategy. Role is 60 70% business/reporting and 30 40% Adobe Launch/AEP understanding.

Responsibilities

• Own and manage end-to-end Adobe Analytics reporting workflows.
• Develop and manage Segments, Calculated Metrics, Classifications, and Data Sources.
• Work with Report Builder and Data Feeds for reporting and analysis.
• Manage Adobe Target or Optimizely experimentation programs.
• Develop test hypotheses, test sizing, and pre-analysis plans.
• Perform lift calculations and evaluate A/B testing results.
• Apply statistical and experimentation methodologies to digital initiatives.

Qualifications

• Bachelor s or Master s degree in Business Analytics, Statistics, Marketing, Computer Science, Information Technology, Engineering, or a related field.

Skills

• Adobe Analytics
• Adobe Launch
• Adobe Experience Platform (AEP)
• Adobe Target
• Optimizely
• Report Builder
• Data Feeds
• Segmentation
• A/B Testing