Digital Product Manager

Role & responsibilities

• Define and execute the digital product vision, strategy, and roadmap aligned with business objectives and customer needs.
• Manage the end-to-end product lifecycle, from ideation and market research to development, launch, optimisation, and continuous improvement.
• Conduct market research, competitor analysis, and customer interviews to identify opportunities for new features and product enhancements.
• Translate business requirements and customer feedback into product requirements documents (PRDs), user stories, and acceptance criteria.
• Collaborate with engineering, UX/UI design, marketing, sales, analytics, and customer success teams to deliver high-quality digital products.
• Prioritise product backlogs, manage feature roadmaps, and balance customer value, business impact, technical feasibility, and delivery timelines.
• Analyse product performance using KPIs, OKRs, dashboards, funnel analysis, and user behaviour data to drive informed decisions.
• Plan and execute A/B tests, usability studies, and product experiments to improve conversion rates, engagement, and retention.
• Develop go-to-market strategies, product positioning, launch plans, and adoption initiatives in collaboration with marketing and business teams.
• Monitor customer acquisition, activation, retention, churn, and revenue metrics to identify opportunities for product growth.
• Coordinate product releases, manage dependencies, communicate progress, and mitigate delivery risks.
• Ensure digital products meet usability, accessibility, performance, security, and quality standards.
• Gather stakeholder feedback and continuously refine product features to improve customer satisfaction and business outcomes.
• Present product performance, strategic recommendations, and roadmap updates to senior management and relevant stakeholders.

Preferred candidate profile

• Bachelor's degree in Business Administration, Computer Science, Information Technology, Engineering, Marketing, or a related field; an MBA is an advantage.
• 5 to 10 years of experience in digital product management, product development, business analysis, or related roles.
• Proven experience managing web applications, mobile applications, SaaS platforms, or other digital products throughout their lifecycle.
• Strong understanding of product strategy, roadmap planning, customer discovery, user experience, product prioritisation, and go-to-market execution.
• Experience writing PRDs, user stories, acceptance criteria, and product specifications for engineering and design teams.
• Proficiency in product management tools such as Jira, Confluence, Productboard, and Figma.
• Hands-on experience with product analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Understanding of A/B testing, funnel analysis, conversion rate optimisation, customer segmentation, and retention analytics.
• Working knowledge of APIs, databases, software development processes, and Agile/Scrum methodologies.
• Ability to use data, customer insights, and market research to make evidence-based product decisions.
• Strong stakeholder-management, communication, presentation, problem-solving, and prioritisation skills.
• Experience collaborating with cross-functional teams and managing multiple product initiatives in a fast-paced environment.
• Ability to align product decisions with business goals, customer expectations, technical constraints, and commercial outcomes.
• Preferred certifications: Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), or relevant product management and analytics certifications.
• A demonstrable track record of launching digital products or features and improving measurable outcomes such as conversion, engagement, retention, and revenue.