Digital Product Manager

Role & responsibilities

• Define and execute the digital product vision, strategy, roadmap, and priorities aligned with business and customer objectives.
• Own the end-to-end digital product lifecycle from discovery and validation through development, launch, growth, optimization, and retirement.
• Conduct customer research, user interviews, market analysis, and competitive research to identify customer needs and product opportunities.
• Translate business and customer requirements into product requirements, user stories, acceptance criteria, and actionable product backlogs.
• Prioritize features and initiatives based on customer value, business impact, data, technical feasibility, and strategic priorities.
• Collaborate closely with Engineering, UX/UI, Data, Marketing, Sales, Operations, and Customer Success teams to deliver digital products.
• Lead Agile product development ceremonies including backlog refinement, sprint planning, reviews, and retrospectives.
• Define and monitor product KPIs such as acquisition, activation, conversion, engagement, retention, churn, revenue, and customer satisfaction.
• Use product analytics, experimentation, A/B testing, and customer feedback to make data-driven product decisions.
• Identify opportunities to improve customer experience, usability, conversion, adoption, and product engagement.
• Develop and execute Go-to-Market (GTM) plans for new products, features, and major releases.
• Partner with marketing and growth teams on customer acquisition, lifecycle marketing, personalization, and product-led growth initiatives.
• Support pricing, packaging, monetization, and revenue-growth initiatives.
• Work with technology teams to define product architecture requirements and integrations involving APIs, cloud platforms, mobile applications, web platforms, and third-party systems.
• Drive digital transformation and modernization initiatives across customer-facing channels and platforms.
• Evaluate emerging technologies including AI/ML, Generative AI, automation, APIs, cloud, and personalization for product opportunities.
• Manage product risks, dependencies, technical constraints, delivery timelines, and cross-functional priorities.
• Develop product business cases and contribute to budgeting, investment decisions, and resource planning.
• Communicate product strategy, roadmap, performance, risks, and business outcomes to senior stakeholders.
• Establish continuous feedback loops with customers, sales, support, operations, and other business teams.
• Drive continuous product improvement through analytics, experimentation, customer feedback, and competitive insights.

Preferred candidate profile

• 5 to 10 years of experience in Product Management, Digital Product Management, Product Strategy, Business Analysis, or technology-led product roles.
• Proven experience owning digital products, platforms, mobile applications, web applications, SaaS products, ecommerce platforms, fintech products, or customer-facing digital experiences.
• Demonstrated ability to manage the complete product lifecycle from discovery to launch and optimization.
• Strong expertise in product strategy, roadmap planning, prioritization, product discovery, requirements management, and Agile product development.
• Strong understanding of UX/UI, customer journeys, usability, design thinking, and customer-centric product development.
• Strong analytical skills with experience using product analytics, KPIs, funnels, cohorts, A/B testing, experimentation, and customer insights.
• Experience improving metrics such as conversion, engagement, activation, retention, adoption, revenue, and customer satisfaction.
• Strong understanding of digital business models, SaaS, ecommerce, fintech, subscriptions, marketplaces, or platform businesses is advantageous.
• Working knowledge of APIs, REST, microservices, cloud computing, databases, mobile/web technologies, and software development lifecycles.
• Experience working with AWS, Azure, GCP, APIs, third-party integrations, or digital platforms is desirable.
• Strong understanding of Go-to-Market strategy, product growth, pricing, monetization, and product-led growth.
• Experience collaborating with engineering teams and translating business requirements into technically feasible product solutions.
• Strong stakeholder-management and communication skills, with the ability to influence senior business and technology stakeholders.
• Demonstrated ability to work effectively in cross-functional, Agile, and matrix organizations.
• Strong commercial acumen, strategic thinking, problem-solving, decision-making, and customer orientation.
• Exposure to AI/ML, Generative AI, automation, personalization, recommendation engines, or other emerging digital technologies is highly desirable.
• Experience with tools such as Jira, Confluence, Amplitude, Mixpanel, Google Analytics, SQL, Power BI/Tableau, Figma, or similar product/analytics platforms is advantageous.
• Bachelor's degree in Computer Science, IT, Engineering, Business, Economics, Marketing, or a related field; MBA/PGDM is advantageous.
• Product Management, Agile/Scrum, Digital Transformation, or Analytics certifications are an added advantage.