Digital PR Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital PR Specialist based in United States.

The Digital PR Specialist will support strategic public relations initiatives that strengthen brand visibility, online presence, and audience engagement. This role combines media outreach, content strategy, social community engagement, and performance analysis to deliver measurable digital marketing outcomes. You will work closely with SEO, content, paid media, and creative teams to develop integrated campaigns that improve visibility and reputation. The ideal candidate is a proactive communicator who enjoys building relationships with journalists, influencers, and online communities. This position offers the opportunity to contribute to innovative digital campaigns while developing expertise in PR, SEO, and emerging online trends. You will join a collaborative, fast-paced environment focused on creativity, data-driven decision-making, and continuous professional growth.

Accountabilities:: The Digital PR Specialist will support the execution of digital PR campaigns designed to increase brand awareness, improve search visibility, and create meaningful engagement across online channels. This role requires strong communication skills, creativity, organization, and the ability to translate trends and insights into effective outreach strategies.

Execute digital PR and community engagement strategies aligned with client goals, including brand awareness, reputation management, traffic growth, and search visibility.

Conduct market research, monitor industry trends, and analyze competitor activity to identify campaign opportunities.

Support client onboarding, campaign setup, audience research, and strategic planning activities.

Build targeted media, influencer, blogger, and community contact lists.

Support outreach efforts to earn media coverage, backlinks, mentions, and online engagement.

Develop and execute Reddit strategies by identifying relevant communities, discussions, and opportunities for authentic participation.

Create and maintain relationships with online communities, influencers, partners, and brand advocates.

Collaborate with designers, videographers, SEO specialists, and content teams to create impactful campaign assets.

Track campaign performance using analytics platforms and digital marketing tools.

Analyze results and optimize strategies to improve campaign effectiveness, visibility, and return on investment.

Stay informed on digital PR, SEO, GEO, social media trends, and changes in online consumer behavior.

Contribute creative ideas for new campaigns, engagement opportunities, and emerging digital strategies.

Collaborate cross-functionally to support integrated marketing initiatives.

Requirements:

The ideal candidate is an enthusiastic digital marketing professional with experience in public relations, media outreach, and social media strategy. They should be comfortable working in a fast-moving environment while balancing creativity, analytical thinking, and relationship-building.

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

1–2+ years of experience working in media relations, digital PR, social media, or a related agency or in-house environment.

Proven experience creating engaging social media content.

Experience pitching media and successfully earning coverage or online mentions.

Understanding of digital marketing principles, online business trends, and evolving communication channels.

Strong written and verbal communication skills.

Excellent organization and time-management abilities.

Ability to manage multiple projects while maintaining attention to detail.

Strong critical thinking and problem-solving skills.

Ability to work effectively both independently and collaboratively.

Proficiency with Microsoft Word, Excel, and PowerPoint.

Familiarity with digital marketing tools such as SEMrush, Writesonic, Sprout Social, Meltwater, Rival IQ, or similar platforms is a plus.

Benefits:

Competitive base salary range of $58,000–$65,000 depending on experience and skills.

Eligibility for a discretionary annual bonus of up to 10% of annual salary.

Remote work opportunity within the United States.

Comprehensive medical, dental, and vision coverage options.

Flexible paid time off program.

Paid parental leave benefits.

Health Savings Account and Flexible Spending Account options with employer contributions.

Employer-paid short-term disability and life insurance coverage.

Employer-paid virtual healthcare support.

Wellness resources, including access to mental health and wellbeing programs.

Retirement plan with employer-sponsored 401(k) and Roth option.

Home office technology stipend for remote employees.

Optional benefits including pet insurance and supplemental coverage options.

Career development opportunities with a clear progression path within digital PR and marketing.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1