Digital Performance Marketing Manager

NVT Group is seeking applications from experienced Digital Performance Marketing professionals to own and scale paid media growth across multiple digital channels. This role requires a strong mix of strategic thinking, hands-on execution, and data-driven decision-making to drive efficient customer acquisition and maximize ROAS.

The ideal candidate will lead performance marketing strategy, manage significant budgets, optimize full-funnel campaigns, and collaborate cross-functionally to accelerate business growth.

Key Responsibilities

• Own end-to-end performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other paid media platforms
• Plan, manage, and optimize large-scale acquisition campaigns with a strong focus on ROAS, CAC, LTV, and conversion efficiency
• Manage and allocate multi-channel budgets strategically to meet growth targets
• Build and optimize full-funnel marketing campaigns (awareness consideration conversion retention)
• Lead advanced audience segmentation, remarketing, and lookalike modelling strategies
• Drive continuous A/B testing across creatives, landing pages, bidding strategies, and funnels
• Collaborate with creative, content, and product teams to improve ad performance and conversion rates
• Oversee tracking infrastructure including GA4, GTM, pixel setup, and attribution models
• Analyse campaign performance, generate insights, and present reports to leadership with actionable recommendations
• Identify growth opportunities through experimentation, new channels, and scaling strategies
• Mentor junior marketers and guide execution where applicable
• Stay ahead of industry trends, algorithm updates, and platform innovations

Required Skills & Experience

• 5 - 8 years of experience in digital/performance marketing
• Proven track record of managing and scaling high-budget paid campaigns
• Deep expertise in Google Ads and Meta Ads Manager (mandatory)
• Strong understanding of performance analytics, attribution models, and funnel optimization
• Hands-on experience with GA4, Google Tag Manager, and conversion tracking setups
• Strong commercial mindset with ability to connect marketing metrics to business outcomes
• Experience in scaling campaigns while maintaining efficient CAC/ROAS
• Excellent analytical, reporting, and communication skills
• Ability to work in fast-paced, target-driven environments

Preferred Qualifications

• Experience in e-commerce, D2C, SaaS, or high-growth startups
• Exposure to programmatic advertising (DV360, Criteo, etc.)
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
• Familiarity with CRO tools (Hotjar, VWO, Optimizely)
• Basic understanding of creative strategy and performance-driven content

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Lead quality and conversion rate improvement
• Revenue contribution from paid channels
• Funnel efficiency and scaling capability
• Budget utilization efficiency