Digital & Performance Marketing Manager

we are Looking for - Digital & Performance Marketing Manager

Location : Mumbai

Employment Type : Full-time

Experience : 5-8 Years

Reporting To : Chief Marketing Officer (CMO)

About Newage

Newage Software is a leading provider of Freight Forwarding ERP and digitized back-office solutions for the global logistics industry. Our SaaS-based platform helps freight forwarders streamline operations, improve visibility, reduce operational leakages, and drive business efficiency across sales, finance, documentation, customer operations, and logistics workflows.

With 18+ years of domain expertise, Newage serves freight forwarding and logistics companies across global markets.

Role Purpose:

A hands-on, execution-focused role to run Newage's digital demand generation across global markets. You will combine paid performance marketing, social media, community distribution, content writing and creative development, taking campaigns end to end, from messaging and creative through paid promotion and lead generation to optimization and reporting, with minimal reliance on external agencies.

Key Responsibilities:

1. Performance Marketing & Paid Advertising

• Plan, launch and optimize paid campaigns on LinkedIn, Google, Meta, YouTube, Microsoft Ads, retargeting/display and relevant industry platforms
• Build audiences (freight forwarders, consolidators, NVOCCs, 3PLs, logistics companies) and run campaigns across India, the Middle East, APAC, Europe, and the Americas, including LATAM
• Manage budgets, bidding, targeting, and pacing; monitor CTR, CPC, CPL, MQL, SQL and conversion, and act quickly on underperformance
• Run A/B tests across audiences, messaging, creative, landing pages and CTAs
• Create complete ads independently: concept, headline, copy, CTA, lead-gen form copy, and static/carousel creative
• Deliver paid campaigns for product launches, webinars, and demand-generation initiatives

2. Social Media & Community Distribution

• Own Newage's day-to-day social presence: content calendar, platform-specific posts, scheduling, and publishing
• Turn blogs, product updates, webinars, customer stories, and thought leadership into social content
• Actively take Newage content into freight forwarding, logistics and supply-chain communities and groups, and join relevant industry conversations
• Build relationships with industry communities and influencers; track which communities, topics and formats drive meaningful engagement
• Monitor reach, engagement, and follower growth, and optimize content accordingly

3. Content Writing & Creative

• Write LinkedIn posts, ad copy, headlines, webinar and campaign promotional copy, and short product descriptions
• Simplify technology and logistics concepts into clear business language, adapting messaging by audience, market, and funnel stage
• Design social and LinkedIn creatives, carousels, display ads, webinar creatives, infographics, email banners, and simple videos/reels using Canva, Figma, Adobe Express or similar
• Apply sound design principles (visual hierarchy, typography, CTA placement, ad formats) within Newage's brand guidelines
• Support the Product Marketing Manager with content adaptation and distribution

4. Analytics & Reporting

• Track performance across paid and organic channels, from reach and engagement to CPL, MQL, SQL and pipeline contribution
• Maintain dashboards in GA4, Looker Studio or similar, and ensure correct UTM tagging and campaign tracking
• Produce regular reports that explain what the numbers mean and recommend next actions, including budget reallocation

5. AI, Coordination & Execution

• Use AI tools actively for copy, creative concepts, content repurposing, audience and competitor research, analysis, reporting, and localization, with human review for accuracy and brand consistency
• Convert campaign objectives from the CMO and Product Marketing into digital execution plans, and own day-to-day delivery to agreed timelines
• Maintain campaign calendars, trackers, and reports; coordinate with agencies and creative resources where required
• Work independently, proactively identifying gaps and opportunities without needing detailed instructions

Success Metrics:

• Qualified leads (MQL/SQL) and pipeline contribution from digital channels
• Reduced CPL and cost per SQL against agreed targets
• Growth in reach and engagement among freight-forwarding audiences, including community channels
• Campaigns and content delivered on time and to brand standards
• Clear, actionable performance reporting

Experience & Skills:

Essential

• 5 to 8 years in digital or performance marketing, including hands-on paid campaign management in a B2B SaaS or technology company
• Proven expertise in LinkedIn Campaign Manager and Google Ads; working knowledge of Meta Ads Manager
• Experience managing a company's social media presence and content calendar
• Strong B2B content-writing skills and excellent written English
• Good visual design skills in Canva, Figma, Adobe Express or similar (portfolio required)
• Working knowledge of GA4, Looker Studio and UTM tracking
• Experience with Salesforce and Marketing Cloud Account Engagement (Pardot), and with account-based targeting
• A practical AI-assisted marketing workflow, to be demonstrated at interview
• Self-driven, with the ability to own execution with minimal supervision

Preferred

• Experience in logistics, freight forwarding, or supply chain
• Web flow and basic video-editing skills
• Experience running multilingual campaigns (e.g., Spanish, Arabic)