Digital Performance Marketing Executive

Roles and Responsibilities :

• Develop and execute digital marketing strategies to drive lead generation, conversion, and revenue growth for the company's e-commerce platform.
• Manage and optimize Facebook ads campaigns, Instagram ads, Google Ads (AdWords), and other digital channels to achieve desired ROI targets.
• Collaborate with cross-functional teams to identify audience segments, create targeted audiences using Google Tag Manager (GTM) and Optimizely/VWO tools.
• Analyze campaign performance using Google Analytics, provide insights on customer behavior, preferences, and pain points to inform future marketing decisions.

Job Requirements :

• 2-4 years of experience in Digital Marketing Executive role with expertise in CPL/CPA models.
• Strong understanding of Ab Testing principles and ability to implement changes based on results.
• Proficiency in managing multiple advertising platforms such as Facebook Ads Manager, Google Ads (AdWords), Instagram Ads.