Digital Performance Marketer - Linkedin

About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume.

Where You Can Create Impact

• Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ
• Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters)
• Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting
• Write high-converting hooks/copy and direct design/video teams on a weekly test cadence
• Own tracking and attribution (Insight Tag, CAPI, CRM, GA4) to report weekly Cost-per-SQL and pipeline
  
  

Requirements

Must Have

• 5-8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads)
• Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India
• Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline)
• Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise
• Strong copywriting skills and direct accountability to pipeline revenue targets
  
  

Good to Have

• Familiarity with Indian SMB accounting or the Tally ecosystem
• Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment
• Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels
  
  

Benefits

Our Way of Life — The Karbon Values

• C - Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
• E - Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
• O - Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.
  
  

Perks & Benefits

• Upskilling Policy: Access to courses, tools, and continuous learning.
• Team Outings: Offsites and outings to celebrate wins and build camaraderie.
• Engagement Initiatives: Hackathons, open demos, game nights, and more.
• Flexible Work-from-Home: Up to 12 WFH days every 6 months.
• Menstrual WFH: Women employees can avail up to 3 WFH days per month.
• Mobility Benefits: Relocation support and travel allowances.
• Parental Support: Maternity, paternity, and adoption leave.