Digital Performance Lead

Role & responsibilities

Digital Performance Strategy

• Develop and execute comprehensive digital performance marketing strategies aligned with business objectives.
• Drive customer acquisition, lead generation, conversion optimization, and revenue growth through digital channels.
• Establish KPIs, performance benchmarks, and reporting frameworks to monitor campaign effectiveness.
• Identify growth opportunities through market analysis, customer insights, and digital trends.

Performance Marketing

• Lead and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display Networks, and other relevant platforms.
• Optimize campaign performance to maximize ROAS, ROI, CTR, and conversion rates.
• Manage marketing budgets effectively and ensure optimal allocation across channels.
• Conduct A/B testing and audience segmentation to improve campaign outcomes.

SEO & Website Optimization

• Develop and implement SEO strategies to improve organic traffic and search rankings.
• Oversee on-page, off-page, and technical SEO initiatives.
• Collaborate with content, web development, and product teams to enhance website performance and user experience.
• Monitor website analytics and implement optimization recommendations.

Digital Marketing & Brand Visibility

• Lead digital marketing initiatives across owned, earned, and paid channels.
• Drive content marketing strategies that improve engagement and organic growth.
• Ensure consistent brand messaging across digital platforms.
• Identify emerging platforms and technologies to enhance digital presence.

Analytics & Reporting

• Utilize tools such as Google Analytics, Google Search Console, Data Studio, SEMrush, Ahrefs, and CRM platforms to assess campaign performance.
• Generate actionable insights through data analysis and reporting.
• Present performance reviews and strategic recommendations to senior management.
• Track and report on critical metrics including CAC, CPL, CPA, ROAS, traffic, engagement, and conversion rates.

Team Leadership & Stakeholder Management

• Lead, mentor, and develop a high-performing digital marketing team.
• Set clear goals, performance expectations, and development plans for team members.
• Collaborate with internal stakeholders, agencies, vendors, and technology partners.
• Foster a culture of innovation, accountability, and continuous improvement.

Preferred candidate profile