Digital Performance Executive

Job Description

Digital Marketing Executive

Role: D2C & Performance Marketing

DepartmentDigital Marketing

Reporting To: Marketing Lead

Location: Bhopal, Madhya Pradesh (On-site)

Experience Required: 2 - 3 Years

Employment Type: Full-Time

ABOUT AJJAS :

Ajjas, by HPS Lab Designs Pvt. Ltd., is India's leading IoT-powered vehicle tracking and safety solutions company. Our products serve both individual vehicle owners and enterprise fleet managers across D2C (shop.ajjas.com), Amazon, Flipkart, and a growing B2B channel. We are a fast-moving team that blends deep hardware engineering with consumer-first product thinking.

ROLE OVERVIEW :

We are looking for a performance-driven Digital Marketing Executive to own our D2C website revenue channel (shop.ajjas.com) end-to-end. You will plan, execute, and optimise paid campaigns on Meta and Google Ads, improve website conversion rates, and be directly accountable for D2C sales targets. This role sits within the Digital Marketing team and reports to the Marketing Lead.

KEY RESPONSIBILITIES

D2C Website Revenue & Conversion

Own monthly D2C revenue targets for shop.ajjas.com

Track and improve website conversion rate (CVR), add-to-cart rate, and checkout completion

Identify and resolve drop-off points in the purchase funnel using Google Analytics / Hotjar

Coordinate with the product/tech team on landing page optimisations, A/B tests, and UX improvements

Meta Ads (Facebook & Instagram)

Plan, set up, and manage Meta ad campaigns (Awareness, Traffic, Conversion objectives)

Build and refresh ad creatives in coordination with the design team

Monitor campaign health: CPM, CTR, CPC, ROAS, frequency and take corrective action

Manage audience strategy: custom audiences, lookalikes, retargeting segments

Maintain pixel health and ensure accurate event tracking (Purchase, AddToCart, Checkout)

Google Ads
Manage Search, Shopping, Performance Max, and Display campaigns Conduct keyword research, write ad copy, and manage bidding strategies Ensure conversion tracking is correctly configured for D2C goals Optimise Quality Score, landing page experience, and ad relevance

Reporting & Analytics

Prepare weekly and monthly performance reports covering spends, ROAS, revenue, and CVR Maintain a campaign-level P&L view with cost-per-acquisition tracking Present insights and recommendations to the Marketing Lead

REQUIRED SKILLS & QUALIFICATIONS

23 years of hands-on experience in performance/digital marketing

Proven track record of managing Meta Ads and Google Ads independently

Strong understanding of D2C e-commerce funnels and CRO principles

Proficiency with Meta Business Manager, Google Ads Manager, and Google Analytics (GA4)

Familiarity with Shopify (product listings, storefront, basic theme edits)

Ability to interpret data and derive actionable insights Excel / Google Sheets proficiency

Strong written communication for ad copy and internal reporting

Bachelor's degree in Marketing, Business, or a related field

GOOD TO HAVE

Experience marketing consumer electronics, IoT, or tech products

Hands-on with GoKwik, Kwick Engage, or similar D2C conversion / retention tools

Basic understanding of SEO and organic traffic growth

Exposure to video ad formats and short-form content strategy (Reels, YouTube Shorts)

Experience with marketplace platforms (Amazon, Flipkart) is a plus

KEY PERFORMANCE INDICATORS (KPIS)

• D2C Monthly Revenue (shop.ajjas.com): Achieve the monthly revenue target assigned by the Marketing Lead.
• Website Conversion Rate (CVR): Deliver continuous month-on-month improvement in website conversion rate.
• Blended ROAS (Meta + Google Ads): Maintain a minimum ROAS of 3.0x on paid advertising spends.
• Cost Per Acquisition (CPA): Keep CPA within approved marketing budget and channel benchmarks.
• Campaign Uptime & Health: Ensure zero lapsed campaigns and submit weekly performance reports on time.

Send applications to HR at [email removed] with the subject line:

Application- Digital Marketing Executive Website: www.ajjas.com