Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Digital Project Management


Designation: Digital Mktg Advisory Senior Analyst


Qualifications:BSc/Any Graduation


Years of Experience:5 to 8 years


What would you do Assigned and aligned to region (US, LatAM, EURCAN, AsiaPac), the Digital Project Manager will be the primary point of contact to stakeholders for digital production execution. The DPM will be responsible for demand management, scope management and domain expertise to manage the production, publication and maintenance of digital materials for the Brand including; websites, banners, emails, newsletters, mobile content and promotional campaigns to the highest international standard for function, design and innovation. They would also do budget management and campaign measurement and reporting activities. Person with marketing background, project management skills and exposure in managing international clients preferred. The person should be able to plan, prioritize and handle business escalations effectively.
The Person needs to closely work with the marketing team and provide constructive solutions for their digital marketing platform and will be responsible for end to end digital delivery.

Primary point of contact to stakeholders for MCM Campaign execution

Maintain and communicate project plans, manage status meetings and updates

Liaison for supporting functions: digital production, IT, fulfillment, call center, etc.

Ensure deliverables are in compliance with standards (cookbooks, metrics tagging, standard consent language, etc)

Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders

Global Engage with International MCM Operations to ensure seamless delivery of global programs to the regions
The successful candidate will have:

At least 3-7 years experience in the following field (level of experience requirements will vary by brand they interface with)

Project management Worked in international projects in the capacity of PM

Internet Information technology

B2C B2B portal environment


What are we looking for Internet Information technology and B2C B2B portal environment experience should have been around 3 or more of the following:

Content Management Exposure in creation of web content for cross functional entities

Database management Understand the concept of consumer data being captured in a backend database.

Reporting and Tracking Exposure to analyzing web traffic reports using different tracking tools

Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing etc



Operational Requirements

Time Management: Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects

Client Management: representing the service, aligning scope and managing expectations

Demand Management- Managing workplans for the Delivery team, adjusting the capacity with the inflow of demand from client and working priority list with the Brand team

Escalation Management- Identifying the loophole in the process and setting corrective measure to avoid escalation from the Business

Budget management- Prepare and track digital budget for the Brand per fiscal

Team mana
Budget management- Prepare and track digital budget for the Brand per fiscal

Team management- Have a fair amount of people management skill to get the work done from the delivery team to meet the quality standard.

Self starter and able to highlight issues and risk

Soft skills

Leadership skill- Person should be able to lead the entire project and delivery team with end to end ownership

Excellent communication skills to build relationship with the client keeping the geographical and cultural difference in mind

Person is expected to understand the solution well and provide tactical consulting to the Brand and marketing team related to their digital space



Hands-on / Conceptual Technical Skills Required:

Background in digital project management working on campaigns from initial briefing to delivery

Multi-tasker with ability to juggle many projects

Agency experience with strong communication skills, both written and verbal

Passion for IT, e-commerce and digital projects

Creative flair and innovative approach

Building a personal relationship with key client staff.

Succesful service delivery - SLA achievement and high level of customer satisfaction

Monitoring overall performance of services.

Roles and Responsibilities:

In this role you are required to do analysis and solving of increasingly complex problems

Your day to day interactions are with peers within Accenture

You are likely to have some interaction with clients and/or Accenture management

You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments

Decisions that are made by you impact your own work and may impact the work of others

In this role you would be an individual contributor and/or oversee a small work effort and/or team

Please note that this role may require you to work in rotational shifts

Excellent communication around issues and opportunities get things done, make things to happen.

Collaborating with Sr. management on client account management and growth and opportunities.

Ensuring operations teams are aware of expectative and business needs.

Service reporting and sponsoring service delivery meetings.

Working with the client and operations teams to identify and manage service improvement activities

A plus:

PMP Certified

Agile Certified

Scrum Certified

Six Sigma Certified



The day-to-day in a nutshell:

Typically, a digital project manager will be:

Managing projects for the respective market/Therapeutic area

Liaising and updating stakeholders on the status of projects

Troubleshooting and advising clients on problems and solutions

Tracking the project deliverables and matching those with agreed deadlines

Reporting on success criteria for delivered projects by measuring results

Keeping track of latest digital campaign trends and analyzing digital behavior


Qualification BSc,Any Graduation