Digital Mktg Advisory Associate Manager

Skill required: Marketing Operations - Campaign Management

Designation: Digital Mktg Advisory Associate Manager

Qualifications: Any Graduation

Years of Experience: 10 to 14 years

What would you do
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services Customer Engagement and Media Growth Services.
In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.
The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for

The lead for Email Marketing and Campaign Audience is responsible for overseeing Email Marketing and Campaign Audience Segmentation deliveries. This role drives targeted, data driven campaigns through effective segmentation, personalization and performance optimization. The position leads audience planning and execution, partners with cross functional teams and ensures campaigns align with business goals while delivering measurable engagement and conversion results.
Would be ideal if the person is proficient in Unica, SQL and SFMC

Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures

The person requires understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor or team leads

Generally interacts with peers and/or management levels at a client and/or within Accenture

The person should require minimal guidance when determining methods and procedures on new assignments

Decisions often impact the team in which they reside and occasionally impact other teams

Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts

Qualification Any Graduation