Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Social Media Sales Marketing

Designation: Digital Mktg Advisory Analyst

Qualifications:BBA/Post Graduate Diploma in Marketing and Advertising

Years of Experience:3 to 5 years

What would you do The SEO Analyst will be responsible for collecting, analyzing, and interpreting SEO performance data to support global marketing and business objectives. This role focuses on analytics, insights, and performance tracking across all SEO initiatives. The individual will work closely with the SEO Ops Executive and other stakeholders to deliver accurate reporting, monitor KPIs, and provide actionable insights that guide decision-making.

A successful candidate will have a strong analytical mindset, attention to detail, and a passion for data-driven storytelling in the context of digital marketing and search engine performance

What are we looking for ADDITIONAL INFORMATION

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

12 years of experience in SEO analytics, performance reporting, or digital marketing data analysis

Strong analytical and problem-solving skills with attention to detail

Familiarity with SEO concepts, ranking factors, and search engine algorithms

Understanding of key SEO metrics and KPIs

Strong communication skills with ability to translate data into clear insights

Proactive, curious, and eager to learn in a fast-paced environment

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TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED

Proficiency in analytics tools such as Google Analytics (GA/GA4), Google Search Console, SEMrush, Ahrefs, or similar

Strong Excel / Google Sheets and data visualization skills (e.g. Looker Studio, Power BI)

Basic understanding of HTML, website structure, and SEO tracking implementations is a plus

Ability to manage multiple data sources and maintain clean, organized datasets

Collaborative and detail-oriented working style
EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED

Bachelors degree in Marketing, Statistics, Business Analytics, or related field

SEO or Analytics certifications (Google Analytics, SEMrush Academy, etc.) preferred

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BENEFICIAL

Experience working with large data sets and dashboards

Exposure to global marketing or digital operations teams

Understanding of web performance and UX metrics

Interest in learning SEO operations and broader digital marketing concepts

Roles and Responsibilities:

Gather, process, and analyze SEO data from multiple sources (e.g. GA/GA4, SEMrush, Google Search Console, Screaming Frog, Data Studio, etc.)

Track, measure, and report on organic traffic, keyword rankings, backlinks, and other SEO KPIs

Develop and maintain regular performance dashboards and reporting templates for global stakeholders

Identify trends, anomalies, and opportunities in search performance data

Support SEO audits through data extraction and quantitative analysis

Conduct competitor benchmarking and share insights on market visibility and performance

Provide data-driven recommendations to support strategy optimization and business goals

Ensure data accuracy, consistency, and integrity across reporting platforms

Collaborate with the SEO Ops Executive to translate analytical findings into actionable improvement areas

Maintain awareness of new SEO tools, metrics, and analytics best practices


Qualification BBA,Post Graduate Diploma in Marketing and Advertising