Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Account Management


Designation: Digital Mktg Advisory Analyst


Qualifications:BMS/BMM


Years of Experience:3 to 5 years

Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.


What would you do This role is responsible to execution of trade planning activities with relevant trade platform, supporting for any required trade planning scenarios along with execution tracking against the set objectives. The Trade Planning & Operation Executive will support the Trade Manager in executing and maintaining trade system operations, ensuring accurate cycle planning uploads, system administration, and platform coordination. This role is critical in enabling smooth execution of trade campaigns and maintaining data integrity across trade platformsIn a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.Implement client account plans through relationship development and opportunity pursuits that builds deeper client relationships. Includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.


What are we looking for

Microsoft Excel

Social Media CRM

Trade Promotions Management

Adaptable and flexible

Ability to perform under pressure

Problem-solving skills

Detail orientation

Ability to establish strong client relationshipExperience Required

Minimum 5 years of working experience in FMCG industry

Specific experience on Trade Marketing Operation and Planning process and trade system

Strong collaborator and cross functional working experience with strong inter-personal skills and drive for results.

Proactive in seeking new ways/improvements in planning process/system

Fluency in English language.Technical / Functional / Leadership Skills Required(Please put the most critical information and reflect it in the first 4 points)

Experience in Trade CRM & planning tool (Salesforce, Anaplan, etc). Anaplan certification is preferred.

Experience in handling Trade marketing data

Proficient in Excel and Power-point

Experience in data analysis, interpretation, and summary presentations.

Advanced Excel skills with the ability to interpret, enhance and optimise reporting conducted via multiple Excel spreadsheets.

A bachelors degree in a business or Marketing field


Roles and Responsibilities:

Have good understanding of End Market business priorities, trade agenda and trade operating model for specific EM is assigned, while working from GBS Hub (Remote). Full understanding and alignment on each cycle plan objectives and activities.

Execute trade activities through aligned trade plan and B2B platform functionalities (like Anaplan as Trade Planning tool and Salesforce/ RCS8 etc Trade systems). Based on end market RTM model & platforms, need to manage:

Trade coverage planning

Cycle activity planning (Customer incentive, Field Force incentive, new brand launch activities, POSM planning, pricing changes etc)

Sales planning process at Customer level (if company own distribution model)

Ensure timely and accurate input of campaign activities aligned with trade objectives.

Create and manage trade activities within the system.

Maintain and update key data sets

Coordinate system maintenance and upgrades, including Change Requests (CR) and User Acceptance Testing (UAT).

Liaise with IDT and vendors to resolve system issues and ensure platform stability.

Provide system training and support to internal users to ensure effective platform usage.

Document and communicate system processes and updates.

Work closely with Trade, IDT, and external vendors to ensure seamless platform operations.

Support cross-functional teams with system-related queries and enhancements.


Qualification BMS,BMM