Digital Media Manager

We are looking for a high-potential Digital Media Manager to join our Media team and accelerate growth across a portfolio of consumer healthcare brands.

This role is ideal for a media professional with experience managing large-scale digital campaigns for leading advertisers in categories such as FMCG, Consumer Technology, Mobile, Automotive, Beauty, Personal Care, or Consumer Goods (e.g., brands similar in scale and complexity to L'Oreal, Mondelez, Samsung, Xiaomi, Unilever, Nestle, Marico, Tata Motors, Hyundai, etc.).

The successful candidate will bring strong digital media planning and performance marketing expertise, combining strategic thinking with hands-on execution. They will be responsible for driving measurable business outcomes through digital media, with a clear focus on ROAS, revenue growth, conversion efficiency, and media effectiveness.

Key Responsibilities:

• Digital Media Strategy & Planning
• Develop integrated digital media plans aligned with brand and business objectives.
• Translate consumer, category and business insights into actionable media strategies.
• Support annual planning, campaign planning and investment allocation across digital channels.
• Recommend the optimal channel mix based on objectives, audience behavior and performance data.
• Campaign Management & Activation
• Lead end-to-end management of campaigns across: Search, Social, Video, Programmatic, Commerce Media, Retail Media.
• Work closely with media agencies to ensure flawless campaign execution.
• Monitor campaign delivery, pacing and budget utilization.
• Identify optimization opportunities and implement corrective actions.
• Lead structured test-and-learn programs to improve performance.
• Data, Reporting & Insights
• Create performance dashboards and business-focused reporting.
• Translate media data into actionable recommendations.
• Conduct campaign evaluations and identify scaling opportunities.
• Track media effectiveness against business outcomes and commercial goals.
• Agency & Platform Management
• Manage relationships with media agencies and platform partners.
• Review performance regularly and challenge partners to drive continuous improvement.
• Evaluate new platform opportunities, formats and growth initiatives.
• Future-Ready Media Capabilities
• Support implementation of First-Party Data (FPD) strategies, AI-enabled media optimization, Dynamic Creative Optimization, AEO/GEO, etc.
• Stay abreast of emerging digital trends and identify relevant opportunities for the brands.

Qualifications & Experience:

• Bachelor's Degree in Business, Marketing, Communications, Economics or a related field.
• MBA preferred.
• 5-8 years of experience in managing digital campaigns for large advertisers within: FMCG, Consumer Technology, Mobile, Automotive, Beauty & Personal Care, Consumer Goods.
• Experience handling significant media investments and multiple stakeholders.

Skills & Competencies:

• Strong understanding of Google Ads, Meta Ads Manager, DV360, Programmatic Buying, Commerce Media, Retail Media Networks.
• Strong understanding of bidding, audience strategy, campaign optimization and funnel management.
• Proficiency with Google Analytics, campaign dashboards, web analytics tools, data visualization platforms.
• Ability to derive insights and drive business actions from campaign data.
• Knowledge of MMM, MTA and incrementality testing is helpful but not essential.
• Comfortable working with agencies, platforms, brand teams and commercial teams.
• Strong communication and presentation skills.
• Ability to influence stakeholders through data and insights.

Success Measures:

• Improvement in ROAS and media efficiency.
• Incremental revenue contribution from digital media.
• Campaign delivery excellence.
• Achievement of business and brand KPIs.
• Strength of optimization and test-and-learn agenda.
• Quality of reporting, insights and recommendations.
• Contribution to building future-ready digital media capabilities.

Ideal Candidate:

A commercially minded digital marketer who combines the execution rigor of a performance marketer with the strategic thinking of a media planner. This individual has experience working on sophisticated brands and media ecosystems, understands how to drive growth through digital media, and has a strong bias for action, optimization and measurable outcomes.