Digital Media Manager

Purpose of the role
Optimize use of media spends to meet brand communication needs

Role Description
1) Optimise usage of media for Brand communication 2) Interface with all media agencies /partners/channels /Houses etc, 3) Effective planning 4) Efficient Buying 5) Innovative clutter breaking ideas 6) Track Competition : Spends & activity trend 3. Managing Points (Key KPIs/KRAs)UOMReview frequency1)Restrict media cost inflation impactRs.Monthly2)Print DiscountsRs.Monthly3) Properties for longer duration across brands ( Mid size or large size) & arrive at benchmarking for evaluation of properties Monthly4) Spontaneous awareness - newly Launched & Current Brand Monthly5) Outdoor, try to give FOC Display as much as possible inevery campaign & then calculate back % of extra display interms of saving Monthly