Digital Media Manager

Digital Media Manager - Real Estate Broking Company:

1. Lead Generation & Performance Marketing

- Plan and run paid campaigns on Google, Meta (Facebook/Instagram), YouTube to generate qualified buyer/renter leads.

- Manage budget, CPL, ROAS and optimize for site visits and closures.

- Run re-targeting campaigns for website visitors, CP campaigns, and unsold inventory.

2. Social Media & Brand Management

- Manage all social channels - daily posting, reels, creatives, community management.

- Build brand presence for projects, properties, and agents.

- Collaborate with influencers, bloggers, and local content creators for walkthroughs.

3. Content Strategy

- Create property videos, virtual tours, creatives, brochures, drone shots, testimonial videos.

- Write compelling ad copy, property descriptions, landing page content.

- Manage content calendar around launches, offers, festivals.

4. Website & SEO

- Manage company website, project microsites, and listings on portals (99acres, MagicBricks, http://Housing.com).

- Handle SEO - local SEO, blogs on market trends, investment guides.

- Optimize landing pages for conversions with CRM integration.

5. CRM & Automation

- Integrate leads from all channels into CRM (Salesforce, Anarock, etc.).

- Set up WhatsApp automation, email drips, and follow-up funnels.

- Track lead status - New > Contacted > Site Visit > Booking.

6. Market Research & Analytics

- Track competitor activity, portal trends, ad performance.

- Daily/Weekly reports on Leads, CPL, Source-wise ROI, Channel performance.

- Use Google Analytics, Meta Business Suite, Google Ads Dashboard.

7. Team Coordination

- Coordinate with graphic designers, videographers, sales team, and channel partners.

- Brief agency/freelancers and ensure timely delivery of creatives.

Ideal KPIs to measure:

Leads Generated, Cost Per Lead, Cost Per Site Visit, Conversion %, Social Growth, Website Traffic, Portal Enquiries.