Digital Media Buying Specialist

Job Title: Google & Meta Ads Specialist - Agency Experience Preferred

Location: Dwarka, Delhi (on-site)

Experience: 3–5 Years

Employment Type: Full-time

Job Overview

We are looking for a paid digital ads specialist for Google & Meta ads to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have experience in campaign execution, performance analysis, budget management, and lead generation or e-commerce campaigns. Digital marketing agency experience is preferred for all the candidates.

Roles & Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads and Meta Ads.
• Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and test ad copies, creatives, and landing page recommendations.
• Manage campaign budgets and bidding strategies.
• Perform A/B testing to improve campaign performance.
• Prepare daily, weekly, and monthly performance reports.
• Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
• Collaborate with the creative and content teams for campaign assets.
• Stay updated with platform changes and industry trends.

Requirements

• 3–5 years of experience in Google Ads and Meta Ads.
• International project management experience is preferred
• Digital marketing agency experience is preferred