Digital marketing

Role & responsibilities

• Plan, manage and optimize Google Ads and Meta Ads campaigns.
• Develop SEO strategies to improve website rankings and organic traffic.
• Prepare and manage monthly advertising budgets.
• Identify the best-performing channels and recommend budget allocation.
• Monitor cost per lead, cost per booking/acquisition and return on ad spend.
• Coordinate with graphic designers, content creators, CRM and operations teams.
• Prepare weekly and monthly performance dashboards for management.

Requirements:

• Minimum 2-3 years of relevant digital-marketing experience.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics and Search Console.
• Experience in campaign planning, budgeting, analysis and optimization.
• Ability to connect marketing performance with leads, conversions and revenue.
• Strong analytical, leadership and communication skills.