Digital Marketing

Job Title: Digital Marketing Executive (Google Ads 

Specialist) 

Organization: Learning Routes Pvt. Ltd. 

Location: Gurugram, Sector 44 

Experience Required: 2 – 3 Years 

Salary: ₹35,000 – ₹40,000 per month 

Working Days: Monday to Saturday 

Job Description: 

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with 

strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on 

experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and 

business growth. 

Key Responsibilities: 

 Plan, set up, and manage Google Ads (Search, Display, and Remarketing) 

campaigns 

 Perform campaign optimization to improve CTR, CPA, ROAS, and overall 

performance 

 Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and 

conversions 

 Conduct keyword research, including identification and implementation of negative 

keywords 

 Optimize ad copies, landing pages, and bidding strategies 

 Manage campaign budgets and ensure efficient spend 

 Track performance using Google Analytics and Ads reports 

 Continuously test and refine campaigns for maximum ROI 

 Prepare regular performance reports and insights 

Required Skills & Expertise: 

 Strong expertise in Google AdWords / Google Ads 

 In-depth understanding of CTR, CPA, PPC, ROAS, CPM 

 Experience in campaign setup, management, and optimization 

 Knowledge of negative keywords and bidding strategies 

 Analytical mindset with data-driven decision-making 

 Familiarity with conversion tracking and performance reporting 

Preferred Candidate Profile: 

 2–3 years of hands-on experience in Google Ads 

 Ability to manage multiple campaigns simultaneously 

 Goal-oriented with a focus on performance and growth 

•  Good communication and coordination skills