Digital Marketing

Digital Marketing Specialist Product Marketing Experience

1-3 Years

Job Summary

We are looking for a Digital Marketing Specialist with hands-on experience in Product Digital Marketing. The candidate should have experience promoting products through digital channels, supporting product launches, creating product-focused campaigns, generating leads, and improving product visibility and customer engagement.

Key Responsibilities

• Plan and execute digital marketing campaigns for products and solutions.
• Develop product-focused marketing strategies to increase awareness, engagement, leads, and conversions.
• Support new product launches, product promotions, and go-to-market (GTM) activities.
• Create and manage product content for websites, landing pages, blogs, social media, email campaigns, and digital advertisements.
• Manage SEO, SEM, PPC, Google Ads, Meta Ads, and social media campaigns.
• Understand product features, benefits, target customers, and competitive positioning.
• Conduct market research, competitor analysis, customer research, and keyword research.
• Work closely with Product, Sales, Design, and Content teams to develop effective product marketing campaigns.
• Generate and nurture leads through digital channels.
• Monitor campaign performance and optimize campaigns based on data.
• Track traffic, leads, CTR, CPC, CPL, conversion rate, engagement, and ROI.
• Use Google Analytics/GA4, Google Search Console, Google Ads, and other marketing analytics tools.
• Conduct A/B testing for advertisements, landing pages, email campaigns, and content.
• Prepare campaign and product marketing performance reports.
  
  

Mandatory Skills

• Digital Marketing
• Product Digital Marketing / Product Marketing
• Product Campaign Management
• Product Launch / Product Promotion
• SEO / SEM / PPC
• Google Ads
• Social Media Marketing
• GA4 / Google Analytics
• Content Marketing
• Lead Generation
• Market & Competitor Research
• Digital Campaign Analytics
  
  

Preferred Experience

Candidates Who Have Worked In

• Product-based companies
• SaaS / Technology products
• B2B / B2C product marketing
• Digital platforms / Applications
• E-commerce products
• IT products or software solutions
  
  

Candidates whose primary experience is promoting and marketing a company's own products digitally will be preferred over candidates focused only on agency/client-service marketing.

Education

Bachelor's degree in Marketing, Business, Communications, or a related field.