Digital Marketing Trainer

Position: Digital Marketing Trainer

Department: Training

Experience: 1–4 Years

Location: Noida

Employment Type: Full Time

Reporting To: Training & Placement Head

Job Summary

We are looking for a skilled and confident Digital Marketing Trainer who can deliver practical, industry-oriented training to students and help them build the skills required for digital marketing careers.

The ideal candidate should have strong knowledge of digital marketing concepts along with practical experience in using relevant tools and platforms. The trainer should be able to explain concepts in simple language, conduct practical sessions, evaluate student performance, and continuously improve the learning experience.

Key Responsibilities

1. Training & Classroom Delivery

• Conduct engaging and practical Digital Marketing training sessions.
• Explain concepts using real-world examples, case studies, live projects and practical exercises.
• Maintain effective classroom discipline and student engagement.
• Ensure the prescribed course curriculum is completed within the defined timeline.
• Clarify student doubts and provide appropriate guidance during and after sessions.
• Adapt teaching methods according to the learning level of students.

2. Digital Marketing Expertise

The trainer should have practical knowledge of multiple areas of Digital Marketing, including:

• Search Engine Optimization (SEO)
• Google Ads / PPC
• Meta Ads
• Social Media Marketing
• Content Marketing
• Email Marketing
• Google Analytics / GA4
• Google Search Console
• Google Business Profile
• Keyword Research
• On-Page & Off-Page SEO
• Local SEO
• WordPress
• Landing Page Creation
• E-commerce Marketing
• Conversion Optimization
• Campaign Tracking and UTM Parameters
• Basic AI tools and their application in Digital Marketing

3. Practical Training & Projects

• Assign and evaluate practical projects and assignments.
• Guide students in creating websites, campaigns, social media strategies and SEO projects.
• Help students understand how digital marketing is implemented for real businesses.
• Conduct practical assessments, tests and project evaluations.
• Identify students who require additional support and provide appropriate guidance.

4. Student Performance & Reporting

• Maintain accurate student attendance and performance records.
• Monitor student progress throughout the course.
• Provide timely feedback on assignments, projects and assessments.
• Report student performance, attendance and other relevant training updates to the reporting manager.
• Participate in trainer reviews, meetings and academic improvement initiatives.

5. Curriculum & Content Development

• Keep training content updated according to changes in digital marketing platforms and industry practices.
• Suggest improvements to the existing curriculum based on industry requirements.
• Prepare practical exercises, assignments, quizzes and assessment material.
• Contribute to workshops, seminars, webinars and special training sessions when required.

Required Skills

• Strong communication and presentation skills.
• Good command of English and Hindi.
• Strong practical knowledge of Digital Marketing.
• Ability to explain technical concepts in simple language.
• Good classroom management skills.
• Ability to handle students with different levels of knowledge.
• Problem-solving and analytical skills.
• Willingness to continuously learn new digital marketing tools and platforms.
• Comfortable working with AI tools and emerging Digital Marketing technologies.

Experience

3–4 years of experience in Digital Marketing, Digital Marketing Training, Agency, Freelancing or a related field.

Candidates with strong practical Digital Marketing experience and good communication skills may also be considered based on their expertise.

Preferred

• Experience working with a Digital Marketing agency.
• Experience managing live campaigns.
• Google Ads and Meta Ads experience.
• SEO project experience.
• WordPress experience.
• Experience handling classroom training.
• Google Ads / Analytics / Meta certifications.
• Experience using AI tools for Digital Marketing.