Digital Marketing Trainer

Core Responsibilities

• Training Delivery: Conduct live training sessions, workshops, and bootcamps (online and/or in-person) for diverse batches of learners.
• Curriculum Development: Design, regularly update, and refine course modules, lesson plans, assignments, and practical case studies based on current industry trends.
• Hands-on Mentorship: Guide learners through real-world projects, live campaign setups, and tool walkthroughs.
• Assessment & Evaluation: Create and grade assessments, quizzes, and mock interviews to evaluate student progress and readiness.
• Student Engagement: Provide constructive feedback, host doubt-clearing sessions, and maintain high engagement levels throughout the course duration.
• Continuous Learning: Stay at the forefront of digital marketing changes, including search engine algorithm updates, new ad platform features, and emerging AI tools.

Required Skills & Qualifications

• Technical Proficiency: Deep, working knowledge of the core digital marketing mix:
• SEO/SEM: Google Ads, Google Search Console, SEMrush, Ahrefs.
• Analytics: Google Analytics (GA4) and Looker Studio.
• Paid Social: Meta Ads Manager, LinkedIn Campaign Manager.
• Automation/CRM: HubSpot, Mailchimp, or similar platforms.