Digital Marketing TL

Job Discription

As a Senior Digital Marketing Specialist, you will take ownership of advanced campaign

planning, execution, and optimization across digital channels. The role includes campaign

structure design, advanced media planning, identifying upscaling opportunities, and

implementing advanced conversion tracking frameworks. You will also lead GA4 & Google Tag

Manager setups, CRM integrations, and coordinate with third-party platforms to ensure

seamless tracking, attribution, and performance delivery.

Key Responsibilities

 Design and execute advanced campaign structures across Google Ads, Meta Ads,

LinkedIn Ads, and Native Ad platforms (Taboola, Outbrain, etc.).

 Develop strategic media plans aligned with business goals, budgets, and KPIs.

 Identify upscaling opportunities through performance metrics, conversion trends, and

audience insights.

 Manage end-to-end conversion tracking through GA4, GTM, and CRM integrations by

implementing advanced tracking frameworks such as event-based tagging and 2

attribution modeling, while ensuring data accuracy and reporting consistency in

coordination with analytics and tech teams.

 Collaborate with creative and content teams to ensure ad copies, visuals, and landing

pages align with campaign goals.

 Analyze campaign performance reports to identify gaps, improvement areas, and

optimization opportunities.

 Prepare and share action plans for campaign enhancements and scaling opportunities with

the Team Lead.

 Oversee budget pacing, spend utilization, and performance consistency across active

campaigns.

 Maintain organized documentation and reporting dashboards, ensuring timely weekly and

monthly updates.

 Stay informed on industry trends, platform changes, and AI tools to drive innovation and

efficiency.

Required Skills

 Advanced knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and

Native Ads (preferred).

 Working Experience in GA4, Google Tag Manager, and CRM setup/integration for

accurate conversion tracking.

 Strong command of media planning, funnel strategies, and campaign scaling

methodologies.

 Analytical proficiency using Excel / Google Sheets, Pivot Tables, and Looker Studio

dashboards.

 Eagerness to collaborate cross-functionally and coordinate with third-party vendors to

ensure seamless campaign execution and tracking accuracy.

 Awareness of AI-based marketing