Digital Marketing Team Lead

Key Responsibilities

Strategy Planning

• Develop and execute end-to-end social media strategies aligned with brand and business goals
• Plan monthly/quarterly content calendars for multiple clients
• Identify trends, formats, and platform updates to keep content competitive

Content Optimization

• Oversee creation of high-quality content (static, carousel, reels, shorts, stories)
• Optimize posts using hashtags, captions, timing, and platform best practices
• Maintain brand tone, visual consistency, and messaging standards

Platform Management

• Manage and grow presence across platforms such as Instagram
• Facebook
• LinkedIn
• X (Twitter)
• YouTube / Shorts (if applicable)
• Monitor comments, DMs, and community engagement

Analytics Reporting

• Track KPIs: reach, engagement, growth
• Prepare weekly/monthly performance reports

Team Leadership

• Guide and mentor juniors
• Coordinate with design, video, performance marketing, and branding teams
• Review and approve content before publishing

Brand Reputation Management

• Handle brand communication, crisis responses, and audience sentiment
• Collaborate with influencers or brand partners (organic focus)

Required Skills Qualifications

• Strong understanding of social media algorithms
• Experience with social media tools (Meta Business Suite)
• Analytical mindset with reporting and insight generation ability
• Leadership and stakeholder communication skills
• Ability to multitask and manage multiple brands/projects

Preferred Qualifications

• Experience in agency or fast-growing brand environments
• Basic understanding of paid social (for coordination with ads team)
• Knowledge of content trends, memes, and cultural moments
• Experience working with influencers or creators

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.