Digital Marketing Team Lead

1. Digital Marketing Strategy :
   • Develop and execute data-driven marketing strategies for various digital platforms.
   • Plan, implement, and monitor social media campaigns to enhance brand visibility.
   • Optimize marketing efforts for search engines (SEO) to increase organic traffic.
   • Design and manage paid campaigns across Google Ads, social media, and other platforms.
2. Content Strategy and Marketing :
   • Collaborate with content teams to ensure consistent brand messaging.
   • Oversee the creation of high-quality, engaging content for blogs, social media, and ads.
   • Identify content trends and adapt strategies accordingly.
3. Campaign Management :
   • Plan and execute performance marketing campaigns to achieve lead generation and ROI goals.
   • Track and analyze the performance of campaigns using analytics tools and optimize for better results.
4. Market Research and Analysis :
   • Conduct research on competitors, market trends, and audience behavior.
   • Provide actionable insights to improve marketing strategies and align with business objectives.
5. Collaboration :
   • Work closely with the sales team to align marketing strategies with lead generation and conversion goals.
   • Coordinate with design, development, and external vendors to ensure smooth execution of campaigns.
6. Performance Reporting :
   • Create detailed marketing performance reports.
   • Present findings and recommendations to senior management.

• 3+ years of experience in digital marketing or a similar role.
• Strong knowledge of social media platforms, SEO, AEO, GEO, and paid advertising tools (e.g., Google Ads, Facebook Ads).
• Proficient in marketing analytics tools like Google Analytics, SEMrush, or similar.
• Ability to think creatively and strategically to solve marketing challenges.

• Experience with email marketing and CRM platforms (e.g., HubSpot, Mailchimp).
• Understanding of A/B testing and conversion rate optimization (CRO).
• Familiarity with B2B and B2C marketing approaches.
• Knowledge of marketing trends in [industry-specific knowledge, e.g., fleet management, IoT].

Required Skills