Digital Marketing Team Lead

Position: Team Lead - Digital Marketing Department: Marketing Location: Mangalore Reports to: Head of Marketing Job Summary: We are seeking a dynamic and experienced Team Lead in Digital Marketing to oversee and manage our SEO, SMM, and Google Ads campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, excellent leadership skills, and a proven track record of driving successful marketing campaigns. This role requires a strategic thinker who can analyze data, optimize performance, and lead a team to achieve marketing objectives. Key Responsibilities: 1. Leadership and Team Management • Lead and mentor a team of digital marketing specialists. • Assign tasks, set deadlines, and monitor team performance. • Conduct regular team meetings to discuss progress and strategies. 2. Search Engine Optimization (SEO) • Develop and implement SEO strategies to improve organic search rankings. • Conduct keyword research and analysis. • Optimize website content, Meta tags, and landing pages. • Monitor and report on SEO performance using analytics tools. 3. Social Media Marketing (SMM) • Create and execute social media marketing campaigns across platforms (e.g., Facebook, Twitter, LinkedIn, and Instagram). • Develop engaging content tailored to each platform. • Monitor social media channels for trends, engagement, and feedback. • Analyze and report on social media performance metrics. 4. Google Ads Management • Plan, execute, and optimize Google Ads campaigns. • Conduct keyword research and develop ad copy. • Monitor and adjust bids to maximize ROI. • Track and analyze campaign performance and adjust strategies as needed. 5. Analytics and Reporting • Use analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track and measure campaign performance. • Generate regular reports on marketing metrics and KPIs. • Provide insights and recommendations based on data analysis. 6. Collaboration and Communication • Work closely with other departments (e.g., Sales, Content, Design) to align marketing efforts. • Communicate effectively with stakeholders and clients regarding campaign progress and results. • Stay updated with the latest digital marketing trends and best practices. Qualifications • Bachelors degree in Marketing, Business, or a related field. • Minimum of 4 years of experience in digital marketing, with a focus on SEO, SMM, and Google Ads. • Proven experience in leading and managing a digital marketing team. • Strong understanding of digital marketing strategies and best practices. • Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). • Excellent communication and interpersonal skills. • Strong analytical and problem-solving abilities. • Ability to manage multiple projects and meet deadlines. Preferred Skills: • Google Ads Certification. • Experience with other digital advertising platforms (e.g., Bing Ads, Facebook Ads). • Familiarity with email marketing and automation tools.