Digital Marketing Strategist

About the Role

JSR Developers Interiors & Architects is hiring a Digital Marketing Strategist to turn online reach into a steady pipeline of architecture, interior design and construction projects.

You will own our digital growth end to end: planning campaigns, generating qualified leads, promoting our completed work and reaching homeowners, developers and commercial clients who are ready to build or renovate. We are looking for someone who thinks in terms of enquiries, site visits and signed projects, not just clicks and likes.

Detail Information

Position

Digital Marketing Strategist

Department

Marketing & Business Development

Reports to

Managing Director / Director

Employment type

Full-time (on-site or hybrid, to be confirmed)

Location

Gurgaon

Experience

3-5 years in digital marketing

Openings

1

Key Responsibilities

The role's core job is to generate qualified project enquiries and grow brand visibility across the channels where our clients search and scroll.

1. Lead generation

• Build and run lead funnels using Google Search Ads, Meta (Facebook/Instagram) lead forms, landing pages and WhatsApp click-to-chat.
• Create high-converting landing pages for services such as residential interiors, commercial fit-outs, architectural design and turnkey projects.
• Set up lead capture, tracking and CRM follow-up so every enquiry is logged, scored and passed to the sales team quickly.
• Reduce cost per lead while improving lead quality through regular testing and optimisation.

2. Promotion and brand building

• Plan and manage a content calendar showcasing completed projects, before-and-after transformations, design walkthroughs and client testimonials.
• Produce or direct reels, short videos, 3D renders and project photography for Instagram, YouTube, Facebook and LinkedIn.
• Optimise and maintain the company website and Google Business Profile, and build local SEO so we rank for searches such as "interior designers near me".
• Manage reviews and reputation on Google, Justdial, Houzz and similar platforms.

3. Advertising

• Plan budgets and run paid campaigns across Google, Meta, YouTube and LinkedIn, with retargeting for site visitors and past enquirers.
• Write ad copy and brief designers on creatives; run A/B tests on audiences, creatives and offers.
• Report weekly on spend, leads, cost per lead and return on ad spend.

4. Audience reach and growth

• Define target audiences: homeowners, builders, developers, apartment communities, offices, retail and hospitality owners.
• Build partnerships and referral channels with real estate agents, builders, vendors and influencers.
• Run email and WhatsApp campaigns to nurture leads and re-engage past clients.
• Track competitors and market trends to find new opportunities.

5. Strategy and reporting

• Create a quarterly digital marketing plan with clear goals, budgets and channel priorities.
• Present monthly performance reports with insights and recommendations to management.
• Coordinate with designers, architects, sales and site teams to collect project content and align campaigns with business priorities.

Required Skills & Qualifications

The ideal candidate has run paid and organic campaigns that produced measurable leads, ideally for a service business with high-value, long-cycle sales.

Must have

• Bachelor's degree in Marketing, Business, Mass Communication or a related field (MBA or digital marketing certification is a plus).
• 35 years of hands-on experience in lead generation and performance marketing.
• Proven experience with Google Ads, Meta Ads Manager and Google Analytics (GA4).
• Strong knowledge of SEO (on-page, local and technical basics) and social media marketing.
• Experience with CRM tools and lead tracking, such as Zoho, HubSpot or similar.
• Ability to write clear, persuasive copy and brief designers and video editors.
• Strong analytical skills, with comfort in dashboards, budgets and ROI reporting.
• Good communication in English; knowledge of Kannada and/or Hindi is an advantage.

Good to have

• Prior experience marketing for interior design, architecture, real estate or construction companies.
• Familiarity with Canva, Adobe Creative tools or video editing apps for reels and short videos.
• Experience with email marketing and WhatsApp Business API tools.
• A portfolio or case studies showing leads generated and campaign results.

Personal qualities

• Creative, curious and strongly results-driven.
• Organised and able to manage several campaigns and deadlines at once.
• Comfortable working closely with designers, architects and the sales team.
• Takes ownership of results and keeps up with platform and algorithm changes.

Compensation and benefits

• Salary: 35k to 50K
• Performance incentive linked to leads and converted projects

How to apply

Apply here or Send your CV, a short note on campaigns you have run, and links to your work or case studies to [email removed], [phone removed] with the subject line "Application Digital Marketing Strategist". Shortlisted candidates will be asked to complete a short practical task, such as a one-page lead generation plan for an interior design project, followed by an interview with the management team.

JSR Developers Interiors & Architects is an equal opportunity employer.