Digital Marketing Strategist

Job Description Digital & Social Media Lead

Position

Digital & Social Media Lead

Role Overview

We are looking for a creative, passionate, and self-driven Digital & Social Media professional who can independently manage and elevate the company’s digital presence.

The person will be responsible for creating a strong, consistent, and engaging digital identity across social media and professional networking platforms, with a strong focus on creativity, branding, content, and visibility.

Key Responsibilities

1. Digital & Social Media Management

* Own and manage the company’s presence across Instagram, LinkedIn, Facebook, and other relevant platforms.

* Develop and execute social media strategies to improve brand visibility and engagement.

* Manage the complete content calendar and ensure consistent communication across platforms.

2. Content & Creative

* Conceptualize and create engaging posts, reels, stories, videos, campaigns, and other digital content.

* Develop creative ideas around products, people, events, achievements, launches, and company initiatives.

* Identify current social media trends and creatively adapt them to the company’s brand.

* Maintain a consistent and premium visual identity across all digital platforms.

3. LinkedIn & Employer Branding

* Build and strengthen the company’s LinkedIn presence and professional image.

* Create content showcasing company culture, employee stories, achievements, hiring initiatives, and milestones.

* Improve the company’s visibility among potential customers, employees, partners, and industry professionals.

4. Brand Visibility & Growth

* Identify new opportunities to increase digital reach, engagement, and brand awareness.

* Plan and execute creative digital campaigns and initiatives.

* Track social media performance and use insights to improve future content and campaigns.

* Stay updated with emerging digital trends, tools, and content formats.

Candidate Profile

We are looking for someone who:

* Has strong creative thinking and a good eye for aesthetics.

* Is passionate about social media, branding, and digital content.

* Can work independently and take complete ownership of the digital function.

* Has strong knowledge of Instagram, LinkedIn, Facebook, and other social platforms.

* Has experience in content creation, reels, basic graphic design, and video editing.

* Has excellent communication and storytelling skills.

* Is proactive, experimental, and constantly brings fresh ideas.

* Understands how to build a strong and recognizable digital brand presence.

Experience

3–7 years of relevant experience in Digital Marketing, Social Media, Brand Marketing, Content, or a similar role.

Ideal Candidate

Someone who doesn’t just manage social media, but can build the company’s digital personality, improve its visibility, and make the brand stand out online.