Digital Marketing Strategist

About Us:
We are launching a fresh, agri-based bakery and confectionery brand with a strong online and e-commerce presence. As we build our footprint in the market, we're looking for a creative, results-driven Digital Media Expert to help us make noise and drive sales from day one.

Job Role: Digital Media & Social Media Marketing Executive

Key Responsibilities:

• Plan, shoot, and edit viral-style short videos (Reels/Shorts) to build brand awareness
• Manage and grow our presence on Instagram, Facebook, YouTube, and other social platforms
• Plan and run paid ad campaigns (Meta Ads, Google Ads) to drive traffic and sales
• Drive online/e-commerce sales through targeted digital campaigns
• Track performance metrics (engagement, reach, conversions, ROAS) and optimize content strategy accordingly
• Stay updated on trends, hooks, and formats that drive virality in the F&B/bakery space
• Collaborate with the founding team on brand tone, offers, and product launches

Required Skills & Experience:

• 13 years of experience in social media marketing / digital content creation (F&B, D2C, or FMCG background preferred)
• Strong understanding of Instagram & Facebook algorithms and content trends
• Hands-on experience with video shooting/editing tools (CapCut, Premiere Pro, or similar)
• Working knowledge of running paid social media campaigns
• Basic understanding of e-commerce sales funnels and online marketplaces
• Creative mindset with a knack for spotting trends and creating scroll-stopping content