Digital Marketing Strategist- Performance Marketing

Please note Candidates with digital marketing experience of Schools, Colleges , Real estate or were into lead generation are not eligible.

We need a Rockstar who has worked for an Apparels or an FMCG brand.

Role & responsibilities

We are seeking an experienced and results-driven Senior Digital Marketing person to join our dynamic team. The ideal candidate will have a solid background in 360-degree digital marketing with a strong emphasis on Performance Marketing, Google PPC, Email Marketing, and SEO. As a Senior Digital Marketer, you will play a pivotal role in developing and implementing comprehensive digital marketing strategies to drive online visibility & engagement.

• Develop and execute innovative and effective digital marketing strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Plan, execute, and optimize Meta Ads, Google AdWords campaigns to maximize ROI.
• Monitor and analyze performance metrics, making data-driven adjustments to improve campaign effectiveness.
• Oversee the end-to-end execution of email marketing campaigns, from content creation to deployment.
• Lead and deploy SEO efforts to enhance organic search rankings and visibility.
• Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly.
• Utilize analytics tools to measure, analyze, and report on the performance of digital marketing initiatives.
• Provide regular reports to management, highlighting key performance indicators and areas for improvement
• Mentor and lead a team of digital marketing professionals, fostering a collaborative and results-driven culture.
• Coordinate with cross-functional teams to ensure alignment and integration of marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 3-8 years in digital marketing with a focus on Performance Marketing, Meta Ads, Google PPC, Email Marketing, and SEO.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and leadership abilities.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.