Digital Marketing, Star Plus (Consultant)
JioStar · Mumbai · onsite · Posted 32d ago
About a minute. You'll make an account on the way through.
About this role
- Develop and execute digital campaigns across platforms such as Meta, Google and DSPs, with a clear understanding of audience targeting, campaign objectives, media planning and performance.
- Also, lead day-to-day social media communication for Star Plus shows across Instagram, Facebook and other relevant platforms, including copy, creatives, posts, reels and short-form content.
- Drive digital marketing and campaign planning across social, search and programmatic platforms, working closely with internal teams and external agencies.
- Manage always-on social media content while ensuring consistency with Star Plus brand tonality, cultural context and content strategy.
- Partner with digital and media teams to drive JioHotstar growth and revenue, with an understanding of how digital campaigns contribute to user acquisition, engagement, consumption and monetisation.
- Track social, content and platform trends and proactively incorporate relevant trends into the content and digital strategy.
- Provide qualitative creative feedback across visuals, captions, hooks, edits and overall social storytelling.
- Lead influencer and talent-driven content initiatives, including influencer identification, briefing, execution and performance tracking.
- Work with media, digital and platform partners to maximise campaign reach, engagement and performance.
- Monitor campaign and platform performance and use insights to optimise content, media and digital campaigns.
- Edit, review and refine social and digital content based on platform performance, audience behaviour and emerging trends.
- 4–5 years of experience managing social media and digital marketing mandates.
- Experience working with consumer-facing brands, entertainment brands or digital/creative agencies.
- Strong hands-on understanding of Instagram, Facebook and short-form content culture.
- Working knowledge of digital platforms including Meta, Google and DSPs, with an understanding of campaign planning, targeting, optimisation and performance.
- Strong understanding of digital marketing and how it can contribute to business growth, user acquisition, engagement and revenue.
- Strong creative instincts with the ability to write, edit and think natively for social platforms.
- Experience managing influencer and talent partnerships is mandatory.
- Ability to work at the pace and creative rigour required for Star Plus.
- Strong understanding of pop culture, digital trends and audience behaviour.
- Experience in the entertainment, media, OTT or consumer internet space.
- Familiarity with digital performance metrics, optimisation and platform dashboards.
- Experience working on campaigns for large-scale consumer brands.
- Understanding of JioHotstar or other streaming platforms.
- Graduate or Postgraduate preferred, ideally in Marketing, Communications, Media or a related field.
- 6 months
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About JioStar
JioStar
Media & Entertainment
3.6k+
employees
Mumbai
US
About
JioStar, the recently formed company with the merger of RILs Viacom18 and Star Disney, is the largest Media & Entertainment company in India with a combined valuation of over ~USD 8.5 Bn. The company operates over 100 television channels across iconic brands such as Star Plus, Colors, MTV etc. and has an aggregate subscription base of over 100 million on its streaming platform JioHotStar (formed by bringing together JioCinema and Disney+ Hotstar two of India’s leading platforms for premium sports, entertainment and lots more). .
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