{"@context":"https://schema.org","@type":"JobPosting","title":"Digital Marketing Specialist","description":"

Roles and Responsibilities :

Develop and execute comprehensive digital marketing strategies to drive lead generation, conversion, and revenue growth for the US BFSI industry.
Manage paid media campaigns across Google Ads, Facebook Ads, Bing Ads, and other platforms to achieve desired performance metrics such as ROI, CPA, and CPC.
Collaborate with cross-functional teams to integrate digital marketing efforts with sales initiatives and customer acquisition programs.
Analyze campaign performance data to optimize ad targeting, creative assets, and budget allocation.

Job Requirements :

3-6 years of experience in b2c marketing or a related field with expertise in performance marketing (PPC) and lead generation.
Proven track record of success in managing multiple paid media campaigns simultaneously across various channels (Google Ads, Facebook Marketing).
Strong understanding of SEO best practices for optimizing website content for search engines.
Experience working in the US BFSI industry or similar regulated sectors.

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