Digital Marketing Specialist

About the Role

We are looking for a General Manager Brand Marketing to lead the end-to-end marketing

charter.

This leader will own Brand Marketing, Digital Marketing, Performance Marketing, SEO,

Influencer Marketing, and Social Media Marketing, driving both long-term brand equity and

short-term business growth.

The ideal candidate is an experienced marketing leader who combines strategic thinking with

execution excellence, has a deep understanding of consumer behavior, and has successfully

scaled digital-first brands through impactful campaigns and performance-led growth.

This is a highly visible leadership role where you will shape how millions of Indians discover,

engage with, and experience dining out.

Key Responsibilities

1. Brand & Digital Marketing

• Define and drive overall brand positioning and marketing strategy.
• Develop integrated marketing campaigns across digital and offline channels to build

awareness, trust, and consideration.

• Lead creative development in partnership with agencies and internal teams.
• Build compelling consumer narratives and differentiated brand communication.
• Ensure consistency across all customer touchpoints.

2. Performance Marketing

• Own the end-to-end performance marketing strategy across paid channels including

Meta, Google, Affiliates, and other acquisition platforms.

• Drive measurable user acquisition, retention, and revenue growth.
• Optimize marketing investments to improve CAC, ROAS, LTV, and conversion metrics.
• Continuously experiment with new channels, audiences, and campaign strategies.

3. SEO & Organic Growth

• Define and execute the SEO roadmap to maximize organic traffic and discovery.
• Partner with Product, Engineering, and Content teams to optimize restaurant, cuisine,

and city pages.

• Improve keyword rankings and search visibility across key consumer journeys.
• Build scalable organic growth levers to drive sustainable user acquisition.

4. Influencer & Social Media Marketing

• Lead influencer marketing strategy across macro, micro, regional, and creator

communities.

• Build engaging, culturally relevant campaigns across social media platforms.
• Develop scalable brand IPs and campaigns that create conversations around dining-out

culture.

• Drive user-generated content and community engagement initiatives.

5. Marketing Leadership & Cross-functional Collaboration

• Build, mentor, and lead a high-performing marketing organization across Brand,

Performance, Social Media, SEO, and Influencer Marketing.

• Partner closely with Product, Growth, Business, Partnerships, Analytics, and CRM teams

to deliver business outcomes.

• Own annual marketing planning (AOP), budget allocation, forecasting, and performance

reporting.

• Manage agency relationships and ensure best-in-class campaign execution.

Preferred Experience

• 812 years of experience in marketing leadership roles.
• Experience across Consumer Internet, FMCG, Lifestyle, Consumer Tech, Marketplace,

or F&B businesses.

• Strong expertise in both Brand Marketing and Performance Marketing.
• Demonstrated success in scaling user acquisition and engagement through digital

channels.

• Hands-on experience leading SEO, Social Media, and Influencer Marketing initiatives.
• Deep understanding of consumer journeys, digital storytelling, and marketing analytics.
• Experience managing high-performing teams and external agency partners.
• Ability to thrive in a fast-paced, high-growth environment.

• Lead the entire marketing function for one of India's fastest-growing dining platforms.
• Own a high-impact leadership role with end-to-end responsibility across brand, growth,

digital, and performance marketing.

• Shape one of India's most exciting consumer brands and influence how millions of users

discover and experience dining out.

• Work alongside high-performing cross-functional teams in a fast-paced, entrepreneurial

environment.

• Drive measurable business impact through strategic marketing, innovation, and

consumer-centric storytelling.