Digital Marketing Specialist

About PRNV Services

PRNV Services is a growing service marketplace connecting customers with service professionals. We are looking for talented, performance-driven digital marketing professionals who can manage end-to-end digital marketing activities, generate quality leads, improve search engine rankings, manage paid advertising campaigns, implement AI-powered marketing automation, and drive overall business growth.

Key Responsibilities

• Plan, execute, and manage complete 360-degree digital marketing strategies to increase brand awareness, website traffic, customer acquisition, and business growth.
• Manage SEO activities, including technical SEO, on-page SEO, off-page SEO, local SEO, keyword research, competitor analysis, content optimization, backlink building, internal linking, schema markup, and website performance optimization.
• Monitor Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and other SEO tools to improve organic rankings, indexing, click-through rates, and qualified website traffic.
• Plan, create, manage, and optimize Google Ads campaigns, including keyword research, audience targeting, ad copywriting, bidding strategies, budget optimization, remarketing, and conversion tracking.
• Manage Google Ads and Meta Ads campaigns to generate quality leads, improve conversion rates, reduce cost per lead, and maximize return on advertising spend.
• Develop and implement effective lead generation strategies using paid advertising, organic search, landing pages, website forms, social media, email marketing, and other digital channels.
• Create and optimize landing pages, lead funnels, enquiry forms, and conversion journeys to improve customer acquisition and lead conversion.
• Develop digital marketing strategies to acquire new customers, onboard service professionals, generate business enquiries, and increase platform registrations.
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, by planning campaigns and publishing engaging posts, reels, videos, shorts, and promotional content.
• Develop and execute content marketing strategies, including SEO-friendly blogs, website content, service pages, promotional copy, advertisements, and conversion-focused landing page content.
• Implement marketing automation using AI tools and platforms such as ChatGPT, Zapier, similar tools to automate repetitive marketing activities, lead management, follow-ups, notifications, and reporting.
• Build automated workflows by connecting website forms, CRM systems, email marketing platforms, advertising lead sources, and other supported applications.
• Plan and execute email marketing, WhatsApp marketing, remarketing, customer engagement, lead nurturing, and customer retention campaigns using appropriate and compliant tools.
• Use AI-powered tools for keyword research, content creation, competitor analysis, campaign optimization, marketing research, reporting, and workflow automation.
• Track and analyze marketing performance using Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, and other relevant analytics tools.
• Monitor key performance indicators such as website traffic, keyword rankings, leads generated, conversion rates, cost per lead, customer acquisition cost, and return on advertising spend.
• Identify website SEO issues, including crawling errors, indexing problems, canonical tags, broken links, redirects, sitemap issues, page speed, and technical performance, and coordinate with developers for resolution.
• Optimize Google Business Profile and implement local SEO strategies to improve visibility in Hyderabad and other target locations.
• Conduct competitor research, market analysis, audience research, keyword gap analysis, and campaign performance analysis to identify growth opportunities.
• Develop monthly marketing plans, campaign calendars, advertising budgets, and performance reports based on business objectives.
• Coordinate with developers, designers, content creators, sales teams, and other departments to implement marketing campaigns effectively.
• Continuously test and improve advertisements, landing pages, content strategies, audience targeting, and marketing automation workflows.
• Stay updated with Google algorithm changes, digital marketing trends, AI technologies, advertising platform updates, and new automation tools.
• Take ownership of assigned marketing activities and deliver measurable results within agreed timelines and budgets.

Required Skills & Qualifications

• Strong practical knowledge of 360-degree digital marketing.
• Hands-on experience in SEO, Google Ads, Meta Ads, and lead generation.
• Knowledge of technical SEO, local SEO, keyword research, competitor analysis, and website optimization.
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager, and digital marketing reporting tools.
• Understanding of marketing automation platforms such as Zapier, Make, n8n, or similar tools.
• Familiarity with AI-powered marketing tools, including ChatGPT and other content or workflow automation platforms.
• Knowledge of social media marketing, content marketing, email marketing, remarketing, and conversion rate optimization.
• Ability to create and optimize advertising campaigns, landing pages, and lead generation funnels.
• Strong analytical, communication, planning, and problem-solving skills.
• Ability to manage multiple marketing activities and work towards measurable business goals.
• Practical campaign experience and demonstrable results will be preferred over theoretical knowledge alone.