Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience Required: 5+ Years

Location: Hyderabad

About Us:

PiLog Group is a global leader specializing in Master Data Quality Solutions. Established in 1996, PiLog delivers a comprehensive Master Data Governance Suite with a strong focus on data quality across Supply Chain, Enterprise, and Asset Lifecycle Management. Our exclusive technical and industrial dictionary content is compliant with ISO standards.

PiLog provides solutions across multiple master data domains and industries, focusing on Data Harmonization, Normalization, Classification, Quality, Transformation, Migration, and Visualization. Our productssuch as MDRM, MDOM, iDQM, iMDRM, iSPIR, iTransform, and iVisualize—are powered by advanced Data Science, AI, and ML technologies. PiLog has been recognized by leading industry analysts including Gartner and InfoTech.

Job Description:

We are seeking a skilled Digital Marketing Specialist with proven experience in social media marketing, paid campaigns, and analytics. The ideal candidate will manage multi-channel marketing initiatives, optimize campaigns for performance, and enhance brand presence across digital platforms.

Key Responsibilities:

• Manage and execute Social Media Marketing campaigns, with a strong focus on LinkedIn and personal branding initiatives.
• Develop and implement Generative Engine Optimization (GEO) strategies to improve content visibility.
• Plan, execute, and optimize Email Marketing campaigns for engagement and conversions.
• Manage and monitor Google Ads and LinkedIn Ads campaigns to maximize ROI.
• Set up and maintain Conversion Tracking and Server-Side Tracking to ensure accurate campaign performance measurement.
• Analyze and report campaign data using Google Analytics and other marketing tools.
• Collaborate with cross-functional teams to align marketing goals with overall business objectives.

Required Skills & Qualifications:

• Minimum 5+ years of experience in social media marketing, paid advertising, and digital analytics.
• Proficiency in LinkedIn Marketing, Google Ads, Email Campaign Tools, and Analytics Platforms.
• Strong understanding of Conversion Optimization and Tracking Technologies.
• Knowledge of GEO (Generative Engine Optimization) strategies is a plus.
• Excellent analytical, communication, and project management skills.
• B2B Industry (Software Company)
• Lead Generation,
• LinkedIn Marketing,
• SEO
• AEO
• GEO
• Email Marketing
• Google Ads
• Google Analytics
• Good At Communication
• MBA in Marketing
• Strategy Creation and Execution
• Account Based Marketing