Digital Marketing Specialist

About Us- Voyalys is a technology-driven hospitality and experiences company focused on creating seamless, personalized travel experiences. We combine technology, human expertise and exceptional service to help individuals and businesses travel better.

Voyalys Elevate the Everyday.

About the Role-

We are looking for a Digital Marketing Specialist to drive Voyalys's digital presence, brand awareness, lead generation, and overall online growth through organic and paid marketing channels.

What You'll Do

• Manage social media channels including Instagram and Facebook and linkedin for all company brands - voyalys, rarefynd, edge and offgryd along with the content calendar.
• Plan and execute organic social media campaigns and engaging content.
• Run and optimize Meta Ads and performance marketing campaigns.
• Drive lead generation and brand awareness through paid and organic channels.
• Implement technical SEO and organic growth strategies to improve website visibility and traffic.
• Plan and execute WhatsApp and email marketing campaigns for lead generation and engagement.
• Track and analyze key metrics including ROI, CAC, CPL, conversions, and campaign performance.
• Experiment with new marketing channels, tools, and strategies to identify growth opportunities.

What We're Looking For

• 2+ years of hands-on experience in Digital Marketing.
• Strong experience in Social Media, Meta Ads, Performance Marketing, and Lead Generation.
• Good understanding of technical SEO and organic marketing.
• Experience with WhatsApp and Email Marketing.
• Strong understanding of ROI, CAC, CPL, and other marketing metrics.
• Strong visual and design aesthetic with an eye for premium, contemporary, and engaging social media content.
• Ability to understand and maintain Voyalys brand aesthetics across Instagram, LinkedIn, and other digital platforms, including typography, imagery, layouts, colours, and overall visual consistency.
• Good understanding of what makes social media content visually appealing, scroll-stopping, and aligned with the target audience.
• Creative, analytical, and data-driven approach to marketing.
• Strong ownership and ability to work independently in a fast-paced startup environment.

Ideal Candidate

We are looking for someone who is creative, visually driven, analytical, hands-on, and performance-oriented — someone who can manage social media, create and maintain a strong visual identity, run paid campaigns, generate leads, understand marketing metrics, and take ownership of digital growth.

This is a hands-on role, so practical experience across organic, paid, performance marketing, and social media content is important.

Why Join Voyalys?

• Work in a fast-growing travel technology startup.
• Take ownership of digital marketing initiatives and campaigns.
• Work across organic, paid, SEO, content, and performance marketing.
• Opportunity to experiment with new ideas, platforms, and marketing tools.
• Work closely with the business and growth teams and see the direct impact of your work