Digital Marketing Specialist
N W Shamsett Jewellers · Pune · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Jewelry Industry Background Preferred
Key Responsibilities
Develop and execute 360-degree digital marketing roadmaps aligned with seasonal retail spikes like weddings and festivals.
Manage high-scale ad budgets across Meta, Google, and programmatic channels, optimizing for ROAS (Return on Ad Spend) and customer acquisition cost.
Oversee visual direction, editorial calendars, and high-end asset creation (photography, short-form video) that accurately reflect product craftsmanship and brand legacy.
Optimize website product listings, local discovery, and search rankings for high-intent keywords like diamond or gold collections.
Drive retention, loyalty programs, and personalized communication through email and CRM platforms.
Track traffic, conversion metrics, and omnichannel attribution to generate data-backed performance reports for management.
Qualifications & Requirements
2+ years of digital marketing experience, with a distinct preference for luxury retail, fashion, or the jewelry sector.
Good to have proficiency of Google Analytics, Meta Ads Manager, SEO/SEM toolsets, and CRM software (e.g., Salesforce, Mailchimp).
Exceptional aesthetic sensibilities, sharp attention to detail, strong leadership, and an understanding of high-end consumer psychology.
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