Digital Marketing Specialist

JOB DESCRIPTION DIGITAL MARKETING SPECIALIST

Company Name: Ramxora Private Limited
Website: www.ramxora.com
Email: [email removed]
Job Location: Mahadevapura, Bengaluru, Karnataka
Experience: 2–3 Years
Employment Type: Full-Time
Work Mode: Onsite

About Ramxora Private Limited

Ramxora Private Limited is looking for a performance-driven Digital Marketing Specialist with 2–3 years of hands-on experience in Google Ads, Meta Ads, SEO, and digital campaign management. The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to improve brand visibility, generate qualified leads, increase website traffic, and drive measurable business growth.

Key Responsibilities

1. Google Ads & PPC Campaigns

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, and Performance Max.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create effective ad copies and optimize bidding strategies.
• Monitor CPC, CTR, CPA, conversion rates, and ROAS.
• Perform A/B testing and optimize campaigns to improve ROI.

2. Meta Ads – Facebook & Instagram

• Create, manage, and optimize Facebook and Instagram advertising campaigns.
• Execute lead generation, brand awareness, website traffic, and conversion campaigns.
• Manage audience targeting, retargeting, and remarketing strategies.
• Coordinate with creative teams for ad creatives, promotional content, and landing pages.
• Analyze campaign performance and optimize budgets for better results.

3. Search Engine Optimization (SEO)

• Perform on-page, off-page, and basic technical SEO activities.
• Conduct keyword research and competitor analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal links.
• Monitor organic traffic, keyword rankings, impressions, and clicks.
• Use Google Search Console and SEO tools to identify improvement opportunities.
• Coordinate with development and content teams to resolve SEO issues.

4. Digital Campaign Management

• Plan and execute end-to-end digital marketing campaigns.
• Define campaign objectives, target audiences, budgets, timelines, and KPIs.
• Manage campaigns across search engines, social media, and other digital platforms.
• Collaborate with content, design, development, and sales teams.
• Monitor campaign performance and implement data-driven improvements.

5. Analytics & Reporting

• Track website and campaign performance using Google Analytics 4 (GA4), Google Ads, and Meta Ads Manager.
• Monitor conversion tracking, lead quality, and campaign effectiveness.
• Prepare weekly and monthly marketing performance reports.
• Analyze campaign data and recommend strategies to improve conversions and ROI.

6. Lead Generation & Conversion Optimization

• Develop digital marketing strategies to generate qualified business leads.
• Optimize landing pages, lead forms, calls to action, and audience targeting.
• Monitor Cost Per Lead (CPL), conversion rates, and lead quality.
• Coordinate with the sales team to evaluate lead performance and improve conversion outcomes.

Required Skills

• Google Ads and PPC campaign management.
• Meta Ads – Facebook and Instagram.
• SEO: On-page, off-page, and technical SEO fundamentals.
• Keyword research and competitor analysis.
• Google Analytics 4 and Google Search Console.
• Google Tag Manager and conversion tracking fundamentals.
• Campaign optimization, remarketing, and audience targeting.
• Lead generation and performance marketing.
• Data analysis, reporting, and budget management.
• Good communication, analytical thinking, and problem-solving skills.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 2–3 years of practical experience in digital marketing and campaign management.
• Hands-on experience with Google Ads and Meta Ads.
• Working knowledge of SEO strategies and analytics tools.
• Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

• Google Ads or Meta Blueprint certifications.
• Experience in B2B marketing, IT services, or SaaS businesses.
• Experience with landing page optimization and conversion tracking.
• Familiarity with SEMrush, Ahrefs, or equivalent SEO tools.
• Knowledge of AI-powered marketing tools and automation.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Qualified leads generated.
• Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Click-Through Rate (CTR) and Conversion Rate.
• Return on Ad Spend (ROAS) and campaign ROI.
• Organic website traffic and keyword performance.
• Campaign execution timelines and reporting accuracy.

Ideal Candidate

The ideal candidate should be proactive, analytical, and results-oriented, with the ability to independently manage Google Ads, Meta Ads, SEO activities, and digital campaigns while continuously improving lead generation, brand visibility, and marketing performance.

Interested candidates can share their resumes at:

Email: [email removed]
Website: www.ramxora.com
Work Location: Mahadevapura, Bengaluru, Karnataka

Company: Ramxora Private Limited