Digital Marketing Specialist

through various digital platforms.

Key Responsibilities

• Search Engine Optimization (SEO): Optimize website content, conduct keyword research, manage on-page and off-page SEO, and improve search engine rankings.
• Social Media Marketing: Manage social media accounts, create engaging content, schedule posts, and monitor engagement and performance.
• Mailchimp: Create and manage email marketing campaigns, maintain mailing lists, and track campaign performance.
• WATI: Manage WhatsApp marketing campaigns, customer communication, broadcast messages, and automated messaging workflows.
• Google Ads: Plan, execute, and optimize Google Ads campaigns to generate leads, increase website traffic, and improve return on investment.
• Monitor campaign performance and prepare regular reports using relevant analytics tools.
• Coordinate with internal teams to develop marketing strategies and achieve business objectives.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Practical experience in SEO, social media marketing, Mailchimp, WATI, and Google Ads.
• Knowledge of keyword research, email marketing, WhatsApp marketing, and paid advertising.
• Strong analytical, communication, and organizational skills.
• Ability to manage multiple campaigns and meet deadlines.