Digital Marketing Specialist

Key responsibilities :

Enquiries and CRM

• Log every enquiry, from every source, in our central childcare CRM on the same day
• Tag each lead with its source, centre, childs age group and preferred start date
• Follow our lead workflow: first response, handover to centre managers, tour bookings, follow-up reminders and status updates
• Keep the CRM clean, with no duplicates, correct statuses and a recorded reason for every lost lead
• Send a weekly report on enquiries, tours, enrolments and cost per lead by source

Social media and advertising

• Plan and publish a monthly content calendar for Facebook and Instagram
• Write captions, posts and short video or reel ideas for Australian parents
• Create or brief graphics using Canva or similar tools
• Run and optimise Meta ads and lead forms to generate enrolment enquiries

Listings and platforms

• Manage and update our profiles on childcare finder and listing platforms (such as Care for Kids and Starting Blocks), including vacancies, fees, photos and descriptions
• Monitor all platform inboxes and respond to enquiries promptly
• Manage our Google Business Profile, including posts, photos and review responses
• Keep our details consistent across our website, Google, Meta and every listing

Website and content

• Manage and update our centre websites on a content platform such as WordPress or Wix, including pages, photos, vacancy information and enquiry forms
• Improve on-page SEO, mobile experience and site speed so more families find us on Google
• Create simple landing pages for campaigns and enrolment drives
• Make sure website enquiry forms feed into our central CRM
• Track website traffic and enquiries using Google Analytics and Search Console
• Support blogs, newsletters and website content

Systems and growth

• Document our processes as you go, such as content templates, lead workflows, reporting formats and checklists, so they can be repeated across our centres
• Suggest improvements to how we generate and convert enquiries

Compliance

• Handle family and child information confidentially, using approved systems only
• Never post identifiable childrens photos without written approval
• Follow our child safety, privacy and confidentiality policies

Requirements :

• 2 to 4 years of experience in social media or digital marketing
• Hands-on experience with a CRM or lead tracking system
• Experience with Meta Business Suite and Meta Ads
• Experience managing and updating websites on WordPress, Wix or similar (please share live examples)
• Working knowledge of on-page SEO, Google Business Profile, Google Analytics and Search Console
• Excellent written English that sounds natural to Australian parents
• Strong organisation, attention to detail and follow-through
• Working knowledge of Canva
• Comfortable with Microsoft 365 (Excel, Outlook, Teams)
• Willing to sign a confidentiality agreement

Nice to have

• Experience building websites or landing pages from scratch
• Basic HTML/CSS
• Experience with Australian or other international clients
• Experience in childcare, education or family services
• Experience with childcare CRMs (such as OWNA), email marketing or automation tools