Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including social media optimization (SMO), search engine optimization (SEO), email marketing, paid advertising campaigns, influencer marketing, and YouTube marketing.
  
• Manage and maintain a strong online brand presence through consistent messaging across all platforms.
  
• Create engaging content for various formats such as blog posts, articles, product descriptions, landing pages, email newsletters, infographics etc.
  
• Analyze campaign performance using analytics tools like Google Analytics to optimize future campaigns.
  

Desired Candidate Profile

• 2-5 years of experience in digital marketing with expertise in SMO & SEO.
  
• Strong understanding of online branding principles and ability to develop effective branding strategies.
  
• Proficiency in creating high-quality content for multiple formats.
  
• Experience with managing paid advertising campaigns on social media platforms like Facebook Ads Manager or LinkedIn Ads.