Digital Marketing Specialist

Digital Marketing Specialist

SEO | Web Development | Performance Marketing

Job Summary

- Responsible for independently managing and executing the company's digital marketing activities.

- Handle SEO, website development and maintenance, paid advertising, lead generation, and performance analysis.

- Take ownership of digital growth, website performance, marketing campaigns, and measurable business results.

Key Responsibilities

1. SEO (Search Engine Optimization)

- Conduct keyword research, competitor analysis, and website SEO audits.

- Manage on-page, off-page, and technical SEO.

- Optimize website content, meta titles, descriptions, headings, internal links, and landing pages.

- Monitor keyword rankings, organic traffic, and website visibility.

- Identify and fix technical SEO issues.

- Use Google Search Console, Google Analytics 4, and SEO tools to improve performance.

2. Website Development & Management

- Develop, maintain, and update company websites using WordPress or other CMS platforms.

- Create responsive, SEO-friendly webpages and landing pages.

- Handle basic HTML, CSS, JavaScript, and website-related technical tasks.

- Optimize website speed, mobile responsiveness, user experience, and overall performance.

- Manage website content, plugins, forms, integrations, and troubleshooting.

- Ensure website functionality, security updates, and regular maintenance.

3. Performance Marketing & Paid Advertising

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

- Manage advertising budgets, audience targeting, keywords, bidding, and campaign objectives.

- Generate quality leads through paid advertising campaigns.

- Track cost per lead (CPL), cost per acquisition (CPA), conversions, and return on ad spend (ROAS).

- Conduct A/B testing of ad creatives, audiences, and landing pages.

- Set up and monitor conversion tracking through GA4, Google Tag Manager, and advertising pixels.

4. Analytics & Reporting

- Monitor website traffic, search rankings, user behavior, leads, and advertising performance.

- Prepare weekly and monthly performance reports.

- Analyze data and implement improvements based on results.

- Identify opportunities to increase conversions and reduce marketing costs.

- Maintain accurate records of campaigns, budgets, leads, and performance metrics.

5. Overall Digital Marketing Management

- Independently manage day-to-day digital marketing activities.

- Plan and execute digital marketing strategies according to company goals.

- Coordinate with the graphics design, content, and sales teams when required.

- Identify digital growth opportunities and recommend improvements.

- Stay updated with SEO changes, advertising trends, and website technologies.

- Take responsibility for assigned projects, deadlines, execution, and performance reporting

Required Skills

- Search Engine Optimization (SEO)

- Website Development and Management

- WordPress or other CMS platforms

- Basic HTML, CSS, and JavaScript

- Google Ads and Meta Ads

- Google Analytics 4 (GA4)

- Google Search Console

- Google Tag Manager

- Keyword Research and Competitor Analysis

- Lead Generation and Conversion Rate Optimization

- Website Speed Optimization and Technical SEO

- Data Analysis and Performance Reporting

Key Performance Indicators (KPIs)

- Improvement in organic traffic and keyword rankings.

- Growth in qualified leads and website conversions.

- Achievement of agreed lead-generation targets.

- Improvement in cost per lead and advertising ROI.

- Improvement in website speed, functionality, and user experience.

- Timely completion of website updates and marketing campaigns.

- Consistent reporting and implementation of performance improvements.

Accountability & Ownership

- Take end-to-end ownership of SEO, website management, and performance marketing activities.

- Ensure all assigned tasks are completed accurately and within deadlines.

- Monitor results regularly and take corrective action when performance declines.

- Report progress, challenges, campaign expenditure, and results to management.

- Be accountable for the quality of execution and agreed performance targets.

Role Expectation: One person is responsible for planning, executing, monitoring, and reporting across SEO, website development, and performance marketing. Priorities and targets should be agreed upon with management based on available resources, budget, and business objective