Digital Marketing Specialist

About the Role

We are looking for a results-driven Digital Marketing Specialist with hands-on experience in performance marketing, SEO, AI-driven marketing, email marketing, content marketing, and marketing automation.

The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand visibility, generate high-quality leads, improve website traffic, enhance campaign performance, and support business growth.

The candidate should have a strong understanding of B2B marketing, lead generation, conversion optimization, marketing analytics, and AI-powered marketing tools, with the ability to deliver measurable marketing results.

Key Responsibilities

1. Performance Marketing & Paid Advertising

• Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor advertising budgets and optimize campaigns to improve ROI, ROAS, and qualified lead generation.
• Track and analyze CPC, CTR, CPL, conversion rates, and cost per qualified lead.
• Set up and monitor conversion tracking using Google Tag Manager, GA4, and CRM integrations.
• Conduct A/B testing of ad creatives, landing pages, messaging, and campaign strategies.

2. Search Engine Optimization (SEO)

• Execute on-page, off-page, and technical SEO activities to improve website visibility and organic performance.
• Conduct keyword research, competitor analysis, content gap analysis, and search-intent mapping.
• Improve organic traffic, keyword rankings, website visibility, and qualified organic leads.
• Optimize website architecture, internal linking, metadata, structured data, canonical tags, indexing, sitemaps, and Core Web Vitals.
• Perform SEO audits and identify technical issues affecting crawling, indexing, and rankings.
• Implement Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search visibility strategies for platforms such as ChatGPT and Google AI Overviews.
• Monitor SEO performance using Google Search Console, GA4, SEMrush, Ahrefs, and other SEO tools.

3. AI Marketing & Marketing Automation

• Use AI-powered tools for campaign planning, audience research, content creation, personalization, and marketing optimization.
• Develop AI-assisted marketing workflows for lead generation, prospect research, customer segmentation, and campaign optimization.
• Explore AI search visibility strategies across relevant AI-powered discovery platforms.
• Implement and manage marketing automation workflows using tools such as n8n, HubSpot, Zoho, Odoo, or similar platforms.
• Use AI analytics and automation to improve marketing productivity, lead qualification, and conversion rates.
• Research and evaluate emerging AI marketing tools to improve marketing efficiency and business outcomes.

4. Email Marketing & Lead Nurturing

• Plan and execute email marketing campaigns, newsletters, drip campaigns, and lead-nurturing sequences.
• Develop targeted email campaigns based on industry, geography, audience segments, and buyer intent.
• Manage email databases, segmentation, personalization, and campaign scheduling.
• Optimize subject lines, email content, CTAs, deliverability, and conversion rates through A/B testing.
• Monitor open rates, click-through rates, bounce rates, unsubscribe rates, and qualified lead generation.
• Maintain email deliverability, domain authentication, consent, and unsubscribe compliance.
• Work with CRM and email platforms such as Brevo, Mailchimp, HubSpot, Zoho, or similar tools.

5. Content Marketing & Strategy

• Execute content marketing strategies aligned with business objectives, customer pain points, and the buyer journey.
• Coordinate and manage content for blogs, landing pages, case studies, whitepapers, industry reports, webinars, and email campaigns.
• Create and optimize SEO-friendly and conversion-focused content for websites and digital campaigns.
• Collaborate with content writers, designers, product teams, and subject-matter experts.
• Repurpose content into social media posts, email campaigns, lead magnets, and other marketing assets.
• Use AI tools responsibly to improve content research and production while maintaining accuracy, originality, and quality.

6. Website & Conversion Rate Optimization

• Optimize landing pages, website forms, CTAs, lead magnets, and demo-booking journeys.
• Analyze website visitor behavior to identify opportunities to improve user engagement and conversion rates.
• Coordinate with design and development teams to implement website improvements.
• Monitor website performance, traffic sources, landing-page engagement, and conversion funnels.
• Recommend data-driven improvements to enhance user experience and lead-generation performance.

7. Analytics, Reporting & CRM

• Prepare weekly and monthly marketing performance reports.
• Track website traffic, MQLs, SQLs, qualified leads, pipeline contribution, and customer acquisition costs.
• Monitor channel-wise campaign performance and identify opportunities for optimization.
• Maintain accurate UTM tracking, attribution, campaign tagging, and CRM lead-source mapping.
• Coordinate with sales teams to improve lead quality, follow-up processes, and marketing-to-sales conversion rates.
• Analyze marketing data and provide actionable insights and recommendations.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 45 years of hands-on experience in digital marketing, preferably in B2B SaaS, technology, IT services, or lead-generation businesses.
• Strong practical knowledge of Google Ads, LinkedIn Ads, SEO, email marketing, and content marketing.
• Experience with GA4, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Practical experience with AI marketing tools, marketing automation, and lead-generation workflows.
• Working knowledge of CRM platforms, email marketing systems, and conversion tracking.
• Strong analytical, communication, project management, and problem-solving skills.
• Ability to independently execute campaigns, analyze performance, optimize strategies, and achieve measurable targets.

Preferred Qualifications

• Experience in generating high-intent B2B business leads.
• Experience with international marketing, account-based marketing (ABM), and industry-specific campaigns.
• Knowledge of AEO, GEO, AI search optimization, and LLM-driven discovery.
• Experience with Odoo, HubSpot, Zoho CRM, n8n, Brevo, or similar tools.
• Understanding of lead scoring, funnel optimization, attribution models, and revenue-focused marketing.
• Experience managing multiple websites, international SEO campaigns, or country-specific landing pages.

Key Performance Indicators (KPIs)

Performance will be evaluated against measurable marketing outcomes, including:

• Growth in qualified organic traffic and search visibility.
• Number and quality of marketing-qualified leads (MQLs).
• Cost per lead and cost per qualified lead.
• Paid campaign conversion rates and return on advertising spend, where applicable.
• Website visitor-to-lead and landing-page conversion rates.
• Email campaign engagement and conversion performance.
• Marketing-qualified lead to sales-qualified lead conversion.
• Pipeline contribution and revenue influenced by marketing.
• Improvement in AI search visibility and relevant referral traffic.
• Accuracy of campaign tracking, attribution, and marketing reports.