Digital Marketing Specialist

Role & responsibilities:

• Plan and run end-to-end digital marketing campaigns across email, search, social media, and display networks.
• Optimize website content, conduct keyword research, and manage pay-per-click (PPC) ads on platforms like Google Ads.
• Build brand engagement, schedule posts, and run targeted campaigns on Meta Ads Manager (Facebook and Instagram) and LinkedIn.
• Write copy for ads, social media channels, email newsletters, and blog posts.
• Track key performance indicators (KPIs), monitor traffic via Google Analytics, and report results to stakeholders.
• Conduct A/B testing on landing pages and ad creatives to improve return on ad spend (ROAS).

Preferred candidate profile

• Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 2 to 4 years of hands-on experience in digital marketing or campaign management.
• Technical Proficiency:
• Analytics: Google Analytics
• Paid Advertising: Google Ads, Meta Ads Manager
• SEO/Research Tools: SEMrush or Ahrefs
• Content/Email Platforms: HubSpot, Mailchimp, or WordPress

Certifications (Preferred): Google Analytics Certification or Google Ads Certification.